Sources revealed that, Kareena, being the face of the young, Gen-Next India has been roped in to promote "Kurkure Desi Beats". In fact the TVC has Kareena playing a character similar like a popular story book character "Cinderella" in the ad, in a Haryanvi accent. Interestingly they are calling it history.
According to PepsiCo officials, Desi Beats is an incremental platform that Kurkure was looking at, for which it needed a new face. The product demanded a new look, and that is why Kareena.
So lets wait and watch if Kareena is able to bring in her charisma to the brand too.