New Delhi, May 13 (IANS) Ace photographer Atul Kasbekar has been roped in as the face of the new TV commercial of Mahindra & Mahindra's Xylo car.
Called 'Happy Legs', the 40-second ad has been shot in Goa and aims to showcase Xylo's proposition of style, space and comfort, in keeping with its theme of 'Time of Your Life'.
'Xylo has set new benchmarks in luxurious space and comfort during road travel. This campaign is a refreshingly new interpretation of these key benefits through coining of the term 'Happy Legs',' Vivek Nayer, senior vice president of marketing in Mahindra and Mahindra, said in a statement.
'The campaign captures the brand proposition very well and who better than ace fashion photographer Atul Kasbekar along with some glamorous models to portray this so credibly on screen,' he added.
Made by Mahindra's creative agency Interface Communications, the commercial has been directed by Paris-based director Jonathan Lennard.