Abhishek Bachchan joins Aishwarya Rai in legal battle to protect personality rights

In a new development, Abhishek Bachchan has approached the Delhi High Court to safeguard his personality rights, just a day after Aishwarya Rai Bachchan filed a similar plea. The move highlights a growing concern among Bollywood stars about the misuse of their names and images on the internet.

Earlier this week, Aishwarya Rai Bachchan had filed a case against the website aishwaryaworld.com and other platforms that were allegedly using her photographs and name without consent. Her petition stressed how such actions mislead fans and can even pave the way for online scams under the guise of celebrity endorsements. The plea sought to block infringing sites and prevent further misuse of her identity.

Abhishek’s Petition Follows Suit

Now, Abhishek Bachchan has filed his own plea, targeting a site called Bollywood Tee Shop, which sells T-shirts featuring Bollywood celebrities. According to his lawyer, the platform was exploiting his image to suggest endorsement, something the actor never consented to. His appeal seeks a permanent injunction against such websites, removal of links hosting unlawful material, and directions to intermediaries like Google and YouTube to take down such content.

An important part of Abhishek’s petition is the request for a “John Doe” order. This allows protection against unknown offenders who may crop up in the future with similar misuse, making it harder for such infringers to slip through legal cracks.

Standing Strong Together

Beyond the courtrooms, the Bachchans have been making public appearances together, subtly putting to rest the wave of divorce rumours that made headlines earlier this year. From family gatherings to social events, Abhishek and Aishwarya have continued to stand by each other, now extending their partnership into the legal front as well.

By taking these steps, the power couple isn’t just protecting their personal rights, but also setting a precedent for other celebrities who may face similar exploitation in the digital space. With the hearings scheduled to take place soon, all eyes will be on how the court rules on these cases, which could shape the future of personality rights in India.