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Aamir Khan has adapted a multiple trailer strategy for Laal Singh Chaddha?

Reportedly Bollywood actor Aamir Khan and his team will use the multiple trailer strategy for Laal Singh Chaddha.

Published: Tuesday,May 31, 2022 08:20 AM GMT-06:00
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Aamir Khan and Kareena Kapoor

Aamir Khan has been saturating everyone's television screens with regular merges with the IPL and other cricketing events over the previous several days. In the second strategic time out of the IPL finals on Sunday, The Perfectionist released the first teaser for his Independence Day release, Laal Singh Chaddha. While there has been speculation about how Aamir will keep the film's marketing campaign going for the next three months, reports have learned more about his intentions.

According to a report from a leading news portal, the Lagaan actor and his crew have created a campaign that would reveal bits and pieces from the film's narrative at regular intervals. While the first trailer was released two and a half months before the film's release, Aamir is already planning to release further materials in the near future. While a second trailer will almost certainly be released closer to the release date, there will be a slew of other videos that might act as short trailers. It also mentioned that the remaining songs would be released in audio format in the near future.

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Reports further mentioned, “The idea is to keep releasing something or the other until the release to keep the conversation intact. The sustenance of the campaign will include – audio launch followed by music videos, mini trailers, and finally a second trailer. Who knows, there might be a short third one too,” 

For the unversed Aamir Khan returns to the big screen after four years with Laal Singh Chaddha. It's the official version of the Forrest Gump movie, and it'll be released on August 11th. Following Forrest Gump, Aamir is set to begin production on the RS Prassana-directed sports drama Campeones, which is an official version of the Spanish film. For the time being, the project's specifics have been kept under wraps. 

Aamir Khan Laal Singh Chaddha 

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