as: Amar Shah
He is the eldest son of Mansukhlal.
Sneha is the youngest bahu. she is the new age bahu who combines convention with freedom. She is extremely emotional but at the same time very practical. Though she makes a hue and cry when things go wrong, she is also concerned about keeping the family together. She is the bahu with a difference.
Mansukhlal is one of the leading industrialists in the country whose family is a microcosm in itself consisting of his mother, his wife, four sons, a daughter, two daughters-in-law and several sundry relatives. He is assisted in the business by three of his four sons and believes that he and his sons are wholly responsible not only for his success in the business but also for his status and respect in the society.