Just a fun theory LOL. Hear me out :
Singhania's are so rich that they are more loaded than Maheshwari's. Yet when Goenka's were introduced, even Raj banna called them 'bade log'. Mishti belongs to a family of affluent diamond merchants & hoteliers. And, she called Kartik 'an actual prince' based of his family's affluence.
They owned MANY industries. They had personal relations with ministers & international business tycoons. They went everywhere with bodyguards + domestic staff. Frequently threw high profile parties covered by the media. Their house was full of domestic staff.
But over the years, it seems like their business has become smaller. Recovering losses was dependant on one wedding jewelry order (Mihir Kapoor track). Now they don't have half as many bodyguards & uniformed domestic staff. They scramble to contact a police commissioner (recent Kartik kidnapping).
Basically Goenka's were introduced like Birla's & Godrej's. But now they're like any other normal rich family
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