Yeh Rishta Kya Kehlata Hai will become a one-hour show starting October 19. Extending half-an-hour shows to one hour has become a norm with channels who look at increasing the TRPs through this. Last year too during Diwali, STAR Plus had extended Bidaai for one hour and reaped huge benefits. In fact, time and again channels extend their popular shows so that viewers stick to the show and don't move onto other channels. Balika Vadhu on Colors, Shree and Agle Janam Mohe Bitiya Kijo on Zee have experimented with the one-hour concept successfully.
http://www.screenindia.com/news/mtv-to-air-reality-show-on-fashion/528597/
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