TV channel to air rom-com set in Lucknow
For a television channel known best for issue-based serials like Balika Vadhu on child marriage and Naa Aana Is Des Laado on female foeticide, Colors sprung a surprise with the promos of a romantic comedy called Yeh Pyar Naa Hoga Kam which goes on air from December 28. Besides, it is also a shift in backdrop from village to the city, though this time it is not one of the metros, rather'Lucknow!
"We were an instant success with Balika', but we don't want to be seen as the general entertainment channel that keeps sermonizing, so now we present a love story with a robust dose of humour," beams Saurabh Tiwary, the channel's creative head, fiction shows. "Also, now on, our viewers can look forward to more serials with an urban backdrop," he adds. Lucknow, the hometown of this St Francis' passout, happens to be where the story of a Brahmin boy following in love with the neighbourhood Kayasth girl unfolds.
It is something of a role reversal for the actors playing the respective parts. While Gaurav Khanna, a Kanpur native, is typical Punjabi dude, Yami Gautam, who plays Lehar Mathur, is a Chandigarh-bred Brahmin belle.
"It's all come full circle for me. I used to come to this hotel with my family from Kanpur for a meal and take pictures here and today I am getting clicked by the media," gloats Gaurav'a familiar face on television thanks to the numerous serials he has already done'in Lucknow, interacting with the Press at the Taj Residency.
"Although there isn't much I needed to do to prepare for the role of a Lucknow guy, I and my co-star do exchange notes on the characters we are playing," he says.
Not an avid reader, but to get a better hold on his role, this MBA plans to read Chetan Bhagat's 2 States, which is about the romance of a Punjabi boy with a south Indian girl.
"I am absolutely in favour of inter-caste marriages," says Yami, who plays the Kayasth girl in the cross-biraadari love story.
"The reservations of parents and families notwithstanding, young people must reason with them amicably till they are convinced. Caste-based differences must melt away and make way for love and harmony," she says, citing "several examples in my family" of inter-caste marriages.
Producer Dheeraj Kumar, also present for the promotion, said his company had produced over 4,500 hours of TV entertainment since 1986 and remained committed to clean, wholesome entertainment for family viewing.