Rajma idli daily rantings DT Note Pg 11 - Page 7

Originally posted by: sreeu12345

Webseries is just to make money...in digital context...

Reason tomorrow, TV can be replaced by digital world..we are born in digital world which has taken over everything...from day to day activities...so digital is short, long way to capture those audience who can watch series at there own space...

It is a new game..which has many hidden concern with high and low to reach audience...

Originally posted by: bscorp13

Absolutely meghna...

Well said ...time to move on for good...

Well I really don't even want to get started on the web show ..it's been talked about for 6 months now ...its not evrb half complete and the hoopla is hilarious...and it's typical too...

As a regular Netflix viewer this show doesn't even look close to exciting to start with ..

I haven't watched alt shows..so won't comment on that ..the only one i was interested was ..test case...that too I didn't watch considering other Netflix/Prime content is far superior...

Another much ado about nothing. It will be sold and sold in every possible media forum...before even the first episode airs...including so called 'reviews'..even though there might be much more stronger content on the web..which does not star the sweethearts of desi tv..

most ppl in the best dramas on the web aren't even known faces ...fact. most other hyped shows with bolly and telly faces are just hype and hardly content... 🥱

Also even the best Indian web show in terms of viewership .like a sacred games...isn't a drop in the ocean of web shows that online viewers have access to and watch...

That's the reality ...

Indian web shows need content..not stars ..to be able to compete...

ITV has a huge audience...which Indian web viewership.will take a long time to.match...

Khair..let everyone be happy in their giant bubbles ...May be we should be thankful for the BD saga and the stupid storyline...

We can switch off for good and maybe come back when the shows curtains finally come down...

Originally posted by: Manan_Pani_fan

Balaji Telefilms has disclosed its Q3 financial report where it reported a whopping 36 crore loss in just a single quarter. Balaji head Ekta in a chat with forbes revealed that all the losses occurred due to Balaji's Digital wing ALT Balaji. The subscription of digital content is rising, this is the only positive thing for Alt. But in reality, Alt's market share in Digital media is very very low and it charges a meager amount compared to its local and foreign multinational competitors. So Balaji has to incur losses for unforeseeable future and it's gonna take years to break even. Forbes concluded with a remark that Balaji now has to rely even more on its cash cow Balaji TV wing than ever to offset its losses coming from Alt.

http://www.forbesindia.com/article/special/altbalaji-subscriptions-reflect-rising-popularity-of-ott-streaming-in-india/52533/1

So, it's clear from the article that Alt is an investment for future and the Alt webseries don't make money. More importantly, Balaji will not let go YHM and other golden gooses on tv as long as it can.