[YMGGK GUPSHUP CORNER #61] - Page 40

Goodbye Air Pacific, Hello Fiji Airways

Air Pacific has announced it will change its name and start trading as 'Fiji Airways' on Thursday 27th June.

Returning to its 1958 name, the switch-over marks another important milestone in the airline's turnaround. Customers have already been able to experience a "sneak peak" of our new A330 aircraft with their new state of the art features. June 27th represents the official launch of the Fiji Airways brand with a number of further new brand elements rolled out across Fiji and the international marketplace on this date.

"The official changeover date marks the official end of Air Pacific and the beginning of Fiji Airways. It is exciting that after a 15-month journey, we can now be known as 'Fiji Airways' across the globe. The changeover represents an exciting future for the airline that is rooted in our more than 60-year history and service to the people of Fiji", said Aubrey Swift, the airline's Acting CEO.

Schedule, product and service enhancements will be rolled out through the rest of 2013, along with the delivery of the third Fiji Airways A330 (and the retirement of the 747s). Thus, by the end of the year, the turnaround and brand transition will be complete.