Not just boycott calls but sustained propaganda and lies, smear campaigns against Khans is affecting their films.
All sorts of lies have been circulated against Khans. Aamir has been accused of wanting to return his Padma awards, leave India, falsely accused of meeting a Pak based terrorist when he went for Hajj to Saudi Arabia, labeled a serial love jihadi for marrying two Hindu women and has long been targeted by BJP ever since he spoke against Modi, 2002 riots and NBA andolan issue. Earlier his films like Fanaa were banned in Gujarat when Modi was CM.
Boycott calls were trended for Dhoom 3, PK, Dangal also.
But it was not able to affect him.
Now internet and social media propaganda have grown and Aamir himself has deleted his social media ids and remained underground. He also marketed LSC way less.
LSC is the least marketed Aamir film in a decade. Hardly any promos on TV or marketing like 3 Idiots or Ghajini or TZP, RDB. No live events, not many interviews nor live chats online. Aamir is speaking less. Hardly appeared with cast or released merchandise. He himself only seems to be reluctant or offering apologies or explanations on his divorce also.
Most thanda marketing for an Aamir film.
It was bound to not take off. It has a stale cast anyway and people have already seen enough of Aamir and Bebo.
If story was good or marketing was good or if Aamir marketed it better and propaganda against him was less or he addressed smear campaign against him I think it would do well.
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