Taran Adarsh Tweets About Urban/Mass BO Divide

https://x.com/taran_adarsh/status/1754713507151671668?s=46&t=gqwFCxRkfHkicr6DF8egng 

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taran adarsh

@taran_adarsh

URBAN CENTRES VS MASS POCKETS: THE BIG DIVIDE… The #BO response to #Dunki [Dec 2023] and #Fighter [Jan 2024] - both driven by star names, on and off screen - clearly indicates the big divide in film biz today.The fault *doesn’t* lie with the moviegoing audience, but filmmakers / storytellers, who aren’t able to deliver content that strike a chord with audiences *beyond metros*… The disparity in film biz is for all to see, with urban centres embracing the films, but mass centres staying away from it.Let’s face it, the outcome of #Dunki as well as #Fighter is underwhelming, despite the merits… The #BO numbers should’ve been much, much better and while the makers will recover the investment thanks to non-theatrical avenues, even book profits, the industry needs to open its eyes to the fact that you need to make films for all-India audience, not restrict it to a handful of metros.The participation of mass pockets in film biz is most vital for the well-being and sustainability in the long run… Even in the 1970s and 1980s, I distinctly remember, the mass circuits were major revenue generators and the contribution from these circuits would take the film to the winning post… Several films would fetch handsome prices for re-issue rights - even after 5/10 years of first release - since these films would attract repeat audience in theatres… Sadly, the repeat audience is missing today thanks to the stories we choose to narrate, which clearly alienates the mass circuits.In the past, #Pushpa [#Hindi version] found takers, despite its presence on OTT… In the recent times, #12thFail and #Animal continue to attract footfalls in cinemas, despite the presence on OTT platforms… Additionally, the #NostalgiaFilmFestival - organised by #YRF, showcasing popular titles like #DilToPagalHai, #DDLJ, #Darr, #Mohabbatein, #VeerZaara and #RNBDJ - is a huge success… There’s a strong message for filmmakers here.The audience wants well-made, entertainment-driven content and it’s important that we hear them and cater to their demands, if the #BO has to flourish.

Itna chilla kaahe rahe hai Uncle, aa gaya samajh jo kehna chahte hai.

https://www.bollywoodhungama.com/news/box-office-business-talk/biz-talk-box-office-business-fighter-dunki-indicates-big-divide-urban-centres-mass-pockets/

Ok

Even he is not sure why both movies did not do well at the BO.

Originally posted by: Guddu.Pandit

Itna chilla kaahe rahe hai Uncle, aa gaya samajh jo kehna chahte hai.

Mujhe nahi aaya, mujhe bhi samjhao

Originally posted by: Bekind

Even he is not sure why both movies did not do well at the BO.

But both movies will have a following as they age 

As long as it’s not hurting anyone it’s not an issue, an underperformed movie shouldn’t stop SRK, Hrithik or even Deepika to choose only safe movies.

Oh, I absolutely agree with him...

What interest would have regular Single Screen audience in what Dunki or Fighter tells???

It neither entertains them nor has it a connection to the life of most of the audience.

Still doing the money they did just with urban audience is a success.

Originally posted by: MochaQueen

Mujhe nahi aaya, mujhe bhi samjhao

Mujhe bhi nahi aya samajh, woh aise hi bol diya