No, they decided before only, analysts were saying this will bring down the opening day figures. Jug jug jiyo had almost double the price
It might affect opening day but if WOM is good it will drive more traffic into the theaters for the weekend so it can help weekend numbers. But if WOM is bad or even average to decent it can backfire on them. Either YRF is very confident about their product or as someone said they are just doing the opposite of what they did with PRC and hoping it works.
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