You are right. Abhishek was called next big thing when Guru, Bunty Aur Babli succeeded. His career suddenly nose dived after that and many blamed Ash's kundali for his downfall, called her unlucky for him. They even dragged downfall in careers of Vivek and Salman when Ash was in relationship with them, to blame Ash.
Probably Aishwarya was affected by Abhishek's downfall, criticism and comparisons to her. Abhishek was once trolled when he posted a video of Ash receiving a global award and people asked him what did he do except bask in reflected glory of wife and parents and taunted him saying even his daughter was more popular than him in media.
Bachchans have often said they feel bad for trolling Abhishek gets.
Maybe Aishwarya purposely began to keep away from limelight to avoid comparisons of husband and wife in stardom and usual comments like 'Abhishek got Aishwarya only as he is son of Amitabh Bachchan otherwise he did not deserve her'.
No one is saying Aishwarya should do atta or rice ads. But she is even out of prestigious brands like LO'Real and Kalyan Jewellers ads now. Rarely does magazine covers like she once did for Femina, Vogue, Elle etc. She is not seen anywhere except at Cannes now.
Having said that, she was indeed bound to have problems as she was always known most for her beauty than acting versatility and her attempts at deglam roles like Sarabjit have mostly failed.
I also doubt if she would ever be willing to do some film like English Vinglish where she has to play an ordinary housewife and mother.
She was never in league of Kajol, Rani, Vidya or Madhuri as an actor, hence no versatile roles come her way. A film like Sherni or Mardaani was not found suitable for her perhaps. And no one is going to give her prestigious films or big roles in elite banner films now nor give her high price as an international icon or former superstar.
But I guess threads come up only because she is totally off the radar now. Shs is not in prestigious global brand ads she used to do for years. She is not even turning towards entrepreneurship or anything online (Kareena, Madhuri, Shilpa, Twinkle have own YouTube channels and Kareena does her own radio show, Lara Dutta launched her own bath and hygiene products, trains Miss Universe contestants, Sush trains Miss Universe, Miss Diva contestants and does web series, Katrina has her own line of beauty products, Deepika and Anushka launched own clothing line etc).
Even Hema Malini was known more for beauty than acting but she kept doing films, TV shows, became editor of women's magazines, became producer and director, later joined politics, did plenty of ads and stage performances in classical dance. She never went off the radar at all.
Perhaps this is why people question more about Aishwarya Rai who was popular and quite PR/media savvy earlier, had knack of remaining in public life regardless of flops or boycotts in industry after fallout with Khans. She was ambitious woman and not laidback at all. She managed to appear at Cannes, do ads, films, international media appearances even after marriage. ADHM, Robot, Action Replay, Jodha Akbar are films with proper heroes and all sorts of costumes and scenes unlike mom roles in Jazbaa or elder role in Sarbjit.
That was also a surprise given how Jaya had disappeared from work after marriage in Bachchan family and never returned to profession or public life until her kids went to high school/college. So people thought Aishwarya had worked surprisingly well for a Bachchan family DIL.
Nobody expected her to go completely away from public life and media and not even do ads for LO'Real atleast.
It was shocking to see Shweta and Jaya in Kalyan ads in last 2 years instead of Ash. They are nowhere in looks, brand value compared to Ash but she was replaced? I understand if Ash is replaced by Katrina or younger heroine but replaced by Jaya and Shweta was hard to digest.
Anyone will ask questions when even in KWK Shweta came with Abhishek but not Ash, in KBC Shweta, Navya, Abhishek and Jaya have come but not Ash in recent times and in magazine covers you have Jaya, Shweta, Navya or Shweta and Amitabh but not Ash? Bachchan special episodes or family covers without Ash? Of course anyone will feel curious if all is well with Aishwarya or not or is she indeed only in relax/break mode.
I personally feel she is in grief after her father's death and wants to spend as much time as possible with her mom and family. Abhishek's failures aren't the only reason. She probably does not want to do much or cannot figure out what else to do without compromising on her exclusive or global icon image.
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