Mard Ko Dard Nahi Hota - Reviews & Box Office - Page 3

Kesari did well on day two as it grossed 16.75-17 crore nett which is a 20% apprx drop from the first day. The drop was mainly in Mumbai circuit which came down from 7 crore nett to 4 crore nett as the Holi holiday had really bumped up the collections in this circuit.

The ratios are a bit more normal on day two with Delhi / UP doing better than Mumbai which is what happens with most North and sardaar based films in recent times. The first day was adversely affected by Holi in Delhi / UP which its second day collections did not fall. The final figures will even be better than day one in Delhi / UP as UP has made huge gains. It could collect 4.50-4.75 crore nett in Delhi / UP. The film also went up in CP Berar, Bihar and Mysore.

The two day figures for the film are 38 crore nett apprx which is good and a jump on Saturday would mean the film will set it set up for Sunday when it will be all normal. The collections of Kesari till date are as follows

Friday - 21,00,00,000 apprx

Saturday - 17,00,00,000 apprx

TOTAL - 38,00,00,000 apprx

There was another release this week named Mard Ko Dard Nahin Hota which is a weird action film named after a famous dialogue from the 1985 Amitabh Bachchan blockbuster Mard but it will not even do the collections of that film released 34 years when the average ticket price was probably around INR 4-5 compared to INR 150 today.

The film collected around 35 lakhs nett on day one and 25 lakhs nett on day two. The film did not release on one of the major chains but that hardly makes a difference.  

Kesari had a strong extended weekend of 78.25 crore nett with Sunday growth of around 15% which is limited but all the films screening were pretty flat this Sunday be it Badla, Captain Marvel, Lukka Chuppi or Total Dhamaal.

The film has done well in all circuits over the extended weekend but is best in Delhi / UP, East Punjab and Rajasthan. Mumbai was helped by a big first day but Delhi / UP should score over Mumbai in the weekdays. The growth in places like CPCI and Bihar could have been more on Sunday as Total Dhamaal showed huge growth here on Sunday but that was a mass film for these regions compared to Kesari which is more for the Delhi / Punjab belt.

The weekend ensures a successful film though it will be the next 5-6 days that tell will it emerge a HIT. The extended weekend business is as follows.

Thursday - 21,00,00,000 apprx

Friday - 17,00,00,000 apprx

Saturday - 18,75,00,000 apprx

Sunday - 21,50,00,000 apprx

TOTAL - 78,25,00,000 apprx

Mard Ko Dard Nahin Hota collected around 1.35 crore nett in its extended weekend and was pretty much flat over the weeeknd which means its going nowhere.