Dilemma of an unmarried widow!
Sony is all set to launch the last show of this year Kulvaddhu, a daily soap, set against the pageantry and rich cultural heritage of Rajasthan. Kulvaddhu is actor Anuj Saxena's debut as a TV serial producer. Commenting on the new daily, Albert Almeida, Executive Vice President and Business Head, Sony said, "With the launch of Kulvaddhu, we continue to give our viewers wholesome family entertainment that is fresh, innovative and original. The show is about a young girl caught in a web of traditions and customs that forces her to shoulder responsibilities that is alien to her. Her struggle to live up to the traditions she is trapped in, and her attempt to break free forms the crux of the story." "Destiny plays a very important role in the life of the protagonist. The daughter-in-law is the last entry in the family and how her entry affects the destiny of the entire family. The very name Niyati itself is very synonymous with destiny/luck ", says Sandiip Sikcand, Chief Creative Director, Sony.Kulvaddhu is the story of a young, simple small-town girl, Niyati who comes to Mumbai to attend the wedding of Rajveer Rathore only to find herself caught in a bizarre situation. Instead of being the guest at the wedding, she finds herself engaged to a childhood friend Shourya. Before she can adjust to the situation, she lands up as the widow of the guy she hasn't married! What does destiny have in store for Niyati? Will she ever be able to reveal the truth to the family which dotes on her? Catch the daily at 8.30 pm from December 25.
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