Dominance of shahrukh khan and salman khan

Sunday, 21st April 08:00 PM IST

There is a new-found obsession inside the film trade to prove the end of Shahrukh era by highlighting his films' domestic box office performance. On the other hand, there are few who take pleasure in undermining Salman by criticizing the quality of his films.

While proving their intellectual supremacy by criticizing either of these Khans, they seem to overlook various facts with their narrow short-termed perspective.

A rather mature outlook is to understand and accept the facts before passing shallow judgments.

Salman Khan captured the pulse of domestic audience and addressed their aspirational and entertainment needs successfully in his films. The domestic box office numbers reflect this fact. Other actors have tried to follow his footprints and have been only partially successful, like Ajay Devgn.

Shahrukh, on the other hand, has seen the longest period of dominance at domestic box office. He still remains undisputed king at overseas box office. He has created new opportunities for the entire film industry everywhere be it overseas markets or endorsements before anyone even thought of it. Shahrukh still holds top position in endorsements; so brands still trust him as an endorser to carry their brand values more than other celebrated stars.

No matter what trade pundits or insiders say, Salman and Shahrukh are still torch-bearers of the film industry. They are industry's thought-leaders and are still ahead of the curve than others. Others are yet to see the glory days these two have enjoyed most.

So next time if you hear anyone blabbering about these two superstars, ask them to get a reality check!