Excellent topic, Flash!
Well, the one thing I have to mention is that every show - be it Indian or Western - drags after a while unless backed by a proper story and efficient direction.
We are complaining about Indian soaps, but Western soaps aren't any better. If at all, India (should I say Ekta Kapoor) is now following their trend - premarital pregnancies, extramarital affairs, multiple marriages, etc.
Let me give an example: Take the sitcom Friends and subtract the comic element. What do we have? Something very much similar to what dear old Ekta is showing us via her serials isn't it?
Ekta Kapoor is blamed for everything wrong in Indian Television, yet she must be doing something right if people tune in to watch her shows day after day, isn't it?
Here is Ms. Kapoor's rather simplistic formula:
1) Take a simple, effective story - preferably a triangle which gradually evolves into bickering between daughters and mothers in law. Add in a vamp, a villain and Ram Singh the naukar and you have a commercial "family" drama.
2) Get charsimatic, good-looking and brilliant actors
3) Hook the public via the "heartthrobs" and keep them hooked through horrifying yet curiously fascinating twists involving their TV loves.
4) Make sure you have an "almost" monopoly on Cable TV so that people cannot even switch if they want to and watch the serials out of sheer boredom.
Even though many complain about the degradation of Indian Television, they continue to watch. We shouldn't be blaming the makers of TV serials. We must blame ourselves as we are the ones contributing to the ratings, the viewership and the money in their pockets at the end of the day.
As far as addiction to TV serials is concerned, we are our own worst enemies.
Edited by MysticaMagic - 18 years ago
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