Ekta Smriti Fued All A Publicity Stunt?

Guys i feel this entire Ekta / Smriti fued is a publicity stunt to revive the falling TRP's of Kyunki and nothing else. The show after the last leap has been going down and with Tulsi & Mihir sidelined the show was taking a battering, so what better way to get the interest up again then create a story that Tulsi is leaving, which i have my greatest doubts on. What say you guys?