-Amazing Ratings: It's ratings have been consistently increasing ever since they started showing SwaSan (My POV. I know people would argue about the drama being at an all time high but SwaSan have been prominently been featuring in all episodes with growth in their relationship which surely contributes overall.)
-Marital Bond: I know their marriage is 'fake' but indian audiences do not accept their female lead with another male lead if she's already sharing a room with one of the main leads ESPECIALLY when there have been romantic implications between them.
-Support System: Sanskaar has consistently proved to be Swara's support system supposedly taking on the world for her despite of their marriage being fake. Mostly girls like such guys (stereotyping, yes) who stand up for them when nobody else does.
-Repentance: Sanskaar has been shown to be thoroughly repenting for everything he has done in the past to harm Swara & Swara seems to have forgiven him too. Audiences generally forgive characters when the female lead has forgiven & accepted them so IMO, Sanskaar is no more the bad guy for the audience & has turned over a new leaf making him perfect for Swara now. He also had a perfectly plausible backstory for all his deeds which work in his favor. This could definitely change if Sanskaar goes back to his old ways.
-The fatal homewreak-er: The homewreaker tag is extremely fatal for any female lead. Indian TV does not tolerate their positive females breaking their own sisters home even if the said sister has turned negetive. Not to forget that Ragini was a simple positive character earlier & turned obsessive for her love. She also has lost her mother at a very young age & has been brought up by a scheming dadi. I feel this could be a trump card for CV's when they want to redeem Ragini's character.
-Looks factor: Okay this is my personal bias point of course 😆 Swara & Sanskaar are a really good looking couple who complement each other with their similarities & differences. Both are the kind of couple that can be referred to as Yin & Yang. This helps them a lot too.
-Lots of scope: There is so much potential in the tracks that can be featured on these 2. Infact the PH can easily drag them falling in love & confessing to each other for another year. They are gonna milk this cow big time 😆 On TV, almost all fake marriages do turn into real marriage as far as I've noticed.
-RagYa consummation: And finally, this could be the final nail in the SwarYa ship. IF Lakshya goes ahead & consummates his marriage with Ragini (which I am sure he will, maybe in his drunken stupor) audiences will hesitate to accept Swara with Lakshya unless Ragini is dead & Sanskaar turns evil.
*These are completely my observation of how TV in India works & why SwaSan would work. You guys can share your POV, I'll be glad to hear. Sorry for the extremely long post & thanks for reading 😳😆