Ankita's 'Preeto' - Page 6

I guess once the promo is out this week, they will show the timing too.

im having a bad feeling that it might clash with IPKKND... coz if it is replacing the swayamvar show, it has to be at 8 or 8.30...better be the latter...

Sailesh and Ujjwal Rana to play important roles in Imagine's upcoming show..

TellyBuzz has been reporting extensively about Imagine's upcoming show, Preeto produced by Creative Eye. This show which is based on a Punjabi backdrop is the story of five sisters.

We have already written about the major cast in the show. The latest news is that Sailesh Gulabani who is presently seen in Sasural Genda Phool will play an important role and will be seen in a new avatar. Ujjwal Rana who turned Producer with his SAB TV show Mrs. and Mr. Sharma Allahabad Waale is returning to acting with this show after a break of nearly two years.

A little birdie tells us, "Sailesh will play a geeky character Pankaj who is the neighbour of this Punjabi family. He is a true friend of all the five girls and helps the family when in need. Ujjwal plays a Punjabi Pathan, Bobby Singh who is again known to the family. As their tracks unfold, both Pankaj and Bobby will be paired opposite two daughters in the family".

Sailesh Gulabani who was recently seen in Imagine's Baba Aiso Varr Dhundo was unavailable for comment.

Ujjwal Rana confirmed the news and said, "It feels nice to get back to acting. This is a very different role that has come my way".

As we know, Divya Bhatnagar, Ankita Sharma, Ira Soni, Debolina and Mahima play the five sisters, while Sushil Parashar and Nikita Anand play the parents.

Let's wait to know more on the cast..

Reporter and Author: Srividya Rajesh

ailesh Gulabani and Ujjwal Rana in Imagine's Preeto

Monday, June 13, 2011 | 6:34:23 PM IST (+05:30 GMT)

^^^ this news made my day!!! i had loved aditya as raghav in laado...cant wait to watch him and ankita together...

Ratan Ka Rishta gets interactive: Will it help win fresh viewers?

The reality show on Imagine TV will be replaced by two new fiction properties -- Dwarkadish at 8 pm, and Preeto at 8.30 pm.

While Rakhi's oomph in the Imagine TV show 'Swayamvar' had helped the channel popularity rise up to as much as 140 GRPs, Ratan's potential 'Rishta' currently on air on Imagine TV, is still struggling to prove its worth amongst the Hindi GEC audiences.

The reality show opened with the lowest 'Swayamvar' ratings ever, with a TVR of 1.6. During its first edition, Rakhi Sawant's reality TV hunt for a partner had scored an opening of 4.1 TVR, while Imagine's endeavour to scout for the 'right bride' for Rahul Mahajan in 'Swayamvar 2', fetched the show an opening of 2.1.

And, therefore, the channel, currently standing at an 85-GRP mark, is pushing the absolutely non-controversial Ratan into the digital space, to expand the show's audience bracket.

Nikhil Madhok, senior director, marketing and communications, Imagine TV, says, "The show opened with an approximate 2.5-2.7 TVR, in the 10-24 girls segment. The attempt now is to tap into that youth segment, and expand the base even more."

For mobile, Imagine TV has partnered with UTV India Games to launch the 'Swayamvar 3' mobile game, in which, the game gives the audience a chance to see where it would stand in the real Swayamvar.

Meanwhile, the channel has also launched a unique initiative, wherein audiences can call Ratan, the show protagonist, and give her advice on each of the prospective grooms.

Additionally, to disseminate more information about Ratan, and thus raise the audience interest levels, the channel is providing 'Ratan's Audio Diary' for Airtel, Vodafone and Reliance users. To get connected with Ratan on television, Vodafone is also availing a live audience for its subscribers on 14 June.

The channel has also collaborated with Zapak, to roll out the mobile game on the web. The game will also be hosted on Facebook, as well as Imagine TV's website.

But, will this digital push really help improve the show's audience base?

While today, almost all channels are exploiting the various digital platforms to reach out to their respective audiences, Ratan Ka Rishta will need more than just a digital push to expand audience base.

The format is based on a single protagonist and therefore, unlike many other reality formats, needs to be the most interesting content of the entire show. During Season 1, controversy queen Rakhi Sawant created that interest factor with her 'oomph', while controversial politico-television personality Rahul Mahajan was the protagonist in Season 2.

Anita Karnik, principal partner, invention, Mindshare, says, "Therefore, since the characters chosen were so controversial in Season 1 and 2, the curiosity levels were extremely high. Ratan is not a very controversial feature of the Swayamvar property.

Hence, while the digital push can generate better awareness for the show, there is not much guarantee that this will lead to the show's overall audience base and stickiness."

Madhok is however optimistic. He notes that similar to the previous seasons, the new season, too, with more awareness, will add further to the audience base.

"Rakhi Ka Swayamvar started with a TVR of 4.1 and ended with 8.4, while Rahul's Dulhaniya Le Jayega scored a 5.6 TVR during its grand finale. Therefore, both shows continued adding numbers to the audience base till the grand finale. We are sure that Ratan Ka Rishta, too, will witness a similar fate," he says.

Meanwhile, the reality show, which will come to an end after three weeks, will be replaced by two new fiction properties. The mythological show Dwarkadish, will occupy the 8 pm band, and will be based on the life and times of Lord Krishna. Preeto, on the other hand, will be a fiction show that will occupy the 8.30 pm band, and will encapsulate the life and journey of five sisters.

so 8:30 it is!!!😊😊

Aditya Redij to return with Imagine's Preeto..

Tuesday, June 14, 2011 | 5:34:56 PM IST (+05:30 GMT) 16 Comments

Ash thanz a lot for this news. Amreally happy now that preeto timing is the very best one for me to watch. Also barun's IPK will not clash with Preeto. thats even better news.

thank you for posting, anasuyaji!
this dude is quite good looking. hoping the pair will look good together!😊