Originally posted by: arshicritic
@hotdogg,
Is TRP like a pie? Then if IPL takes a lions share, shouldn't all dramas show a TRP dip?
Would you like to throw some Light on this?
@infofan @arshi
trps measure viewership numbers based on timeslots.
some ipl matches start at 8 pm, some at 4 pm. so yes, ipl does lower the trp of tv shows.
consequently most tv shows take a dip in trp ratings and actually have.
under such circumstances, a better way to analyze trp rankings is within specific timeslots and rank them ...
coz you cannot compare trp ranking of a show which airs at 9 pm to a show which airs at 7.30 pm..
..current primetime is considered 8.00 - 11.00 pm...i read somewhere that channels are trying hard to extend primetime to begin from 7.00 pm and 'investing' in quality shows for this slot which used to have repeats here earlier...SP was mentioned as one such channel pushing the envelope with SC..
...on a overall basis and considering relative ranking (trps of all shows have dipped due to ipl) SC even with trp of 1.7 was steady at #15 (all shows with their slot specific trps) for weeks 13,14,15
...it had been #14 for most of its screening time (even when it had a trp of 2.0-2.6)
...the only time it hit #8 when it got a trp of 2.9 in week #11 (DABH was then at #1 with a trp of 5.3!)
I guess the panic button was hit when at a trp of 1.4 for the 7.30 pm slot, SC moved out from top 3 for that slot ...which is really bad since the viewership here is anyway lower than primetime...
...and became #21 overall...coz now it was on par with Sanskar & Chidiya Ghar1
since we are also discussing possible way forwward in the new track, logical inconsistencies etc...thought of sharing a great article I recently came across on soaps and the dynamics ...
Money quote:
"soap operas are like a young Indian bride: they sometimes test the limits, but end up back on the straight and narrow without causing any waves." 😛
http://www.inaglobal.fr/en/television/article/soap-operas-dominate-prime-time-television-india