Tam for 20/2/2011 to 26/2/2011

Big Reshuffle: Zee TV Overtakes Colors, SAB Replaces Sony

Star Plus stays below 300 GRPs for the second consecutive week.

Rajat Arora | Delhi | March 2, 2011

Week 9 of TAM 2011 has witnessed a big reshuffle in the positions among Hindi GECs where Zee TV has replaced Colors to take the No.2 spot and SAB TV has outperformed Sony to become No.4 channel. As predicted, the ICC Cricket World Cup has started showing its colors on the Hindi GECs.

According to the TAM data released for week 9, the No.1 Hindi general entertainment channel Star Plus remains below 300 GRPs for the second consecutive week. Star Plus has recorded 297 GRPs this week (last week 299).

In a major reshuffle in 2011, Zee TV has overtaken Colors to take the No.2 position. Zee TV has gained 23 GRPs to reach at 233 GRPs (last week 210).

Now at No.3, Colors has lost 58 GRPs in the 9^th week of TAM 2011. The channel has recorded 225 GRPs as compared to 283 in the last week.

Another big reshuffle this week is between No.4 and No.5 position where SAB has outperformed Sony for the first time to take the No.4 seat. After losing a few GRPs last week, the channel has bounced back to 153 GRPs this week (last week 134).

At the other hand, Sony Entertainment Television has been continuously losing eyeballs to come down at 5^th position. Sony has recorded 136 GRPs in the 9^th week of TAM (last week 143).

Even No.6 player Imagine TV has seen a marginal loss this week and garnered 71 GRPs (last week 75).

Star One has garnered 35 GRPs (last week 40) while Sahara One is at 30 GRPs (last week 31).

Rajat.Arora@BestMediaInfo.com

http://www.bestmediainfo.com/2011/03/zee-tv-overtakes-colors-sab-replaces-sony-star-plus-stays-below-300-grps/

Thnaks Rekha
Lets see what miracles happen where !

The no. 2 channel is on a move while Starplus looks stagnant for the time being but another week might make a difference.

i wonder what will happen if they cancel tere liye... :( btw anyone read the new article on tere liye mentioning bidaai

yesyes
also i read in the forum they want gulaal to end and given that spot to TL
really they are facing same crisis as we did with Bidaaii

But Sp and Ekyta have some problem so major is that

yes star plus wil loose more if tere liye also ends...so i guess al i can say is best of luck srtar plus

What got Zee to the No. 2 slot?

The channel almost doubled its weekend GRPs, riding on the back of the 'Maha Episode' of Pavitra Rishta, and its dance reality show, Dance India Dance.

The ninth week of 2011, etched with the ICC Cricket World Cup tournament, has surely witnessed some interesting moves within the Hindi general entertainment channel (GEC) space.

Zee TV has ousted Colors to become the second in command within the category.

According to TAM (C&S 4+, HSM), Zee TV is at 233 GRPs for the week ended February 26, up from the 210 GRPs that it had earned during the previous week. Also, its relative channel share has moved up from 16.1 per cent in Week 8, to 18.9 per cent in Week 9.

What has primarily led to the push in Zee TV's viewership is its weekend programming. The channel almost doubled its weekend GRPs (30 GRPs, Saturday and Sunday, 7-11:30 pm) riding on the back of the 'Maha Episode' of Pavitra Rishta, and its dance reality show, Dance India Dance.

Meanwhile, SAB TV has added 19 points to its kitty, moving past its sibling Sony, thus occupying the fourth spot. SAB TV is at 153 GRPs, up from the previous week's 134 GRPs. Its channel share has also moved up from 10.2 per cent to 12.4 per cent. The increase in share can be primarily attributed to its flagship property, Taarak Mehta Ka Ooltah Chashmah, along with its new properties such as Mrs Tendulkar.

Speaking to afaqs!, Anita Nayyar, chief executive officer, MPG, says, "The upswing in the GRP grades proves that both Zee TV and SAB have a very strong audience base, with the latter having more loyal male viewers. However, it is to be considered that the week under review did not have any India matches and now, for both the channels, the question would be more about sustainability."

According to Ashwini Kamat, general manager, Mediacom, the reason for the groW*H shown by Zee and SAB is that Zee has strengthened its weekday primetime, and SAB has extended its weekday programming from four days, to five days.

"Both the trends are sustainable. India's matches in the World Cup are on weekends, and the battle in the Hindi GEC space is fought and won on weekday primetime," says Kamat.

While Zee TV plans to sustain its viewership with a few new shows, SAB, on the other hand, is banking on afternoon repeats aggressively.

Anooj Kapoor, executive vice-president and business head, SAB TV, tells afaqs!, "With this, viewers who are unable to tune into our evening shows because of the World Cup and IPL can watch them in the afternoon."

Colors, meanwhile, lost 58 GRPs for the week, collecting 225 GRPs, while its relative share also fell to 18.3 per cent from the previous week's 21.7 per cent. The loss was primarily on the weekend band as the channel did not telecast any of the blockbuster movies from its film library.

A top media executive, on conditions of anonymity, reasons, "With the movie acquisition costs being so high, the decision of not showing a blockbuster during the World Cup season - when there is viewership uncertainty - is actually a strategic one approach."

Also, its two new weekend shows - Wanted High Alert (Saturday, 10 pm) and Anhoniyon Ka Andhera (Saturday, 11 pm) - opened with TVRs of 1 and 1.7, respectively.

STAR Plus continues its hold on the top slot; it has lost 2 GRPs during the week to stand at 297 GRPs. Its relative share has, however, seen a marginal upswing - from 23 per cent in Week 8, to 24.1 per cent in Week 9.

Anamika Mehta, chief operating officer, Lodestar UM, says, "In the GEC battlefield, we will continue to witness an intense war amongst the top three on a weekly basis. The true winner will be the one that can consolidate its position over a period of time - which is unlikely in the current milieu. While STAR Plus has continued at the No.1 slot in the past few weeks, it has seen a drop in GRPs. The next 90 days, too, will impact the GEC space, with the World Cup and the IPL. GECs are likely to hold back all new programming until then."

Sony is at the fifth spot, with 136 GRPs, down from the 143 points that it had garnered in the previous week. Its relative share, however, remains stable at 11 per cent.

At No. 6, Imagine TV has lost 4 GRPs during the week, to score 71 GRPs. Its relative share has, nevertheless, moved up marginally to 5.8 per cent (from 5.7 per cent in the previous week). STAR One, with a loss of 5 GRPs, is at 35 GRPs, with a channel share of 2.8 per cent.

Sahara One is at No. 8. The channel's relative share remains stable at 2.4 per cent, while it has lost 1 GRP, to stand at 30 GRPs.

STAR Utsav and DD1 have garnered relative shares of 2.3 per cent and 1.5 per cent, respectively.

Pavitra Rishta (Zee TV) leads the list of the 10 most-watched programmes, clocking a TVR of 5.63, followed by Saathiya Saath Nibhana and Laagi Tujhse Lagan, with TVRs of 5.06 and 5.05, respectively.

Pratigya, Yeh Rishta Kya Kehlata Hai and Balika Vadhu follow with TVRs of 4.25, 4.24 and 4.18, respectively.

Jhansi Ki Rani (4.07 TVR), Taarak Mehta Ka Ooltah Chashmah (4.07 TVR), Uttaran (3.87 TVR) and Sasural Genda Phool (3.81 TVR) also form part of the Top 10 list.

@rekha..thanks for the articles..

Star Plus's Show Stoppers
Serial No.	Rank	Date	Day	Start Time	Programme	TVR
1	2	23/02/2011	Wed	7:00 PM	SAATHIYA SAATH NIBHANA	5.06
2	4	22/02/2011	Tue	10:30 PM	PRATIGYA	4.25
3	5	23/02/2011	Wed	9:30 PM	YEH RISHTA KYA KEHLATA HAI	4.24
4	10	21/02/2011	Mon	7:30 PM	SASURAL GENDA PHOOL	3.81
5	14	23/02/2011	Wed	9:59 PM	TERE LIYE	3.35
6	21	22/02/2011	Tue	8:00 PM	CHAND CHUPA BADAL MEIN	2.38
7	23	23/02/2011	Wed	9:00 PM	GULAAL	2.28
8	27	23/02/2011	Wed	1:29 PM	HAMARI DEVRANI	2.13
9	28	21/02/2011	Mon	8:30 PM	DOR	2.09
10	31	22/02/2011	Tue	12:59 PM	TERE MERE SAPNE	1.89
11	35	22/02/2011	Tue	11:00 PM	KALI EK AGNIPARIKSHA	1.69
12	38	23/02/2011	Wed	6:30 PM	SAB KI LAADLI BEBO	1.6
13	40	22/02/2011	Tue	2:00 PM	SAPNO SE BHARE NAINA	1.57
14	45	20/02/2011	Sun	8:59 PM	WIFE BINA LIFE	1.42
15	48	20/02/2011	Sun	5:01 PM	HFF TOONPUR KA SUPERRHERO	1.37
16	53	24/02/2011	Thu	2:29 PM	MARYADA LEKIN KAB TAK	1.25
17	62	26/02/2011	Sat	7:59 PM	VIVEL MAST MAST SALMAN	1.16
18	65	26/02/2011	Sat	7:00 PM	LOVE U ZINDAGI	1.11
19	66	22/02/2011	Tue	5:59 PM	BEHENEIN	1.1
20	80	20/02/2011	Sun	12:56 PM	HFF HOUSEFULL	0.92
21	91	20/02/2011	Sun	9:59 PM	PYAAR MEIN TWIST	0.87
Target Group : CS 4 + Yrs ; For the week from 20/02/2011 to 26/02/2011 Source: TAM peoplemeter system