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Indiantelevision.com Team

(8 September 2010 10:05 pm)

MUMBAI: Sony Entertainment Television's sibling channel Sab has reached a new peak with 134 GRPs for the week ended 4 September, outperforming its previous high of 122 GRPs that it had attained in the week ended 21 August of this year. The channel was at 104 GRPs in the previous week.

The show's flagship property Tarak Mehta Ka Ooltah Chashmah not only continues to remain in the top 10 list in the Hindi GEC genre but is also leading the 8.30 pm slot with a 4.47 TVR. The show is pitted against Behenein on Star Plus (3.1 TVR), Yahaaan Main Ghar Ghar Kheli on Zee TV (3.2 TVR) and Bairi Piya on Colors that closed with 2.1 TVR. Pertinent to note here that Bairi Piya will now be replaced with Laagi Tujhse Lagan that shifts from the 9.30 pm band.

Meanwhile, along with Sab's other popular programmes like Lapataganj and Papad Pol, properties such as F.I.R. and Sajan Re are fast climbing up the ladder. The Friday one-hour special episode of Papad Pol at 9 pm rated 2.3 TVR while F.I.R. delivered its highest ever 1.1 TVR on Tuesday.

Speaking on the performance of the channel, Sab vice president and business head Anooj Kapoor said, "We are growing consistently and this is reflecting in our ratings. Besides, Taarak Mehta other shows like Papad Pol, Sajan Re Jhoot Maat Bolo and FIR are connecting well with families and now more and more families are spending fun filled evenings together watching Sab."

Now talking about 'still on top' Star Plus, a celeb-rich blockbuster on the weekend and a one-hour special of its top-rated fiction property is what has triggered the channel to add quite a few extra muscles to its GRP grade.

The channel has registered a 57 point growth in its GRP score over the previous week and the push has primarily come from its top-rated fiction property, Pratigya, and the Sunday movie, Housefull, at 6 pm.

Pratigya (Monday-Friday 10.30 pm) has seen a 15 per cent jump in viewership to garner an average TVR of 5.7 TVR (4.9 TVR in the previous week). While the Monday to Friday average for the show is at 5.5 TVR, the Saturday one hour special has rated 6.3 TVR. Meanwhile, Housefull has rated 4 TVR, reaching out to about 23 million viewers.

Overall, the channel has witnessed growth across all day parts. The weekday primetime has added 16 GRPs to the total numbers wherein all the fiction shows have added further viewership to their already existing eyeballs.

Yeh Rishta (Mon-Fri 9.30 pm) is at 5 TVR (4.6 TVR last week) and Bidaai (Mon-Fri 9 pm) is at 4.3 TVR (3.7 TVR last week). Tere Liye (Mon-Fri 8 pm), Saathiya (Mon-Fri 7 pm) and Sasural Genda Phool (Mon-Fri 7.30 pm) have reached their highest rating since launch with a 4.2 TVR (3.8 TVR last week), 3.5 TVR (2.9 TVR last week) and 3.5 TVR (3.2 TVR last week) respectively.

Meanwhile Colors, still the second in command, has fallen by 23 GRPs over last week, wherein the plunge is principally led by its primetime programming.

While Balika Vadhu remains steady at 4 TVR, both Uttaran (M-F 10 pm) and Na Aana Iss Des laado (Mon-Fri 10.30 pm) have dropped during the week to register 5 TVR (6.9 TVR last week) and 3.9 TVR (4.6 TVR last week) respectively.

Zee TV, on the other hand, has seen a jump of 11 GRPs. While Pavitra Rishta and Agle Janam remain steady at 5.1 TVR and 2.9 TVR respectively, Jhansi Ki Rani is at 3.5 TVR (3.4 TVR last week).

Largely, the genres which have grown this week are: Hindi GEC - 1428 GRPs (1329 GRPs last week), Hindi movies 553 GRPs (464 GRPs last week), Marathi GEC 172 GRPs (153 GRPs last week), kids 233 GRPs (222 last week), Bengali GEC 145 GRPs (137 last week).

The genres which have dropped are: sports 37 GRPs (151 GRPs) and Hindi news 211 GRPs (222 GRPs).