To begin with, daily soaps centered on saas-bahu relationships and gradually the focus changed to sisters first and daughters later. However, while women continue to drive the story as protagonists, from just being eye-candies earlier, men now seem to be getting some importance in the main plot. As a result, from playing on the fringe,l male characters have moved to the center of drama and husband-wife relationship is one of the important play points in shows like Yeh Rishta Kya Kehlata Hai, Bhagyavidhaata, Bidaai, Pavitra Rishta, Jyoti, Bandini, Sajan Ghar Jana Hai and Ladies Special. Putting things in perspective, Shailja Kejriwal, head of content at Imagine, says it's the parivaar theory that rules on GECs. "Men have always played an important part in fiction because you can't ignore them when family is the base of every show," she defends. Elaborating further, Shailja adds, "The Mihir-Tulsi, Om-Parvati and Bajaj-Prerna relationships were the main pillars of Kyunki..., Kahani... and Kasauti ... respectively. But probably other relationships got registered better and took the focus away from husband-wife relationship," she reasons. In her opinion the husband-wife relationship is getting noticed now because stories have changed. Star's senior creative head Anupama Mandloi, credits the change to realism creeping into story-telling. "Today the stories are more real and relatable. The husband-wife relationship is all about adjustment and growth and hence offers lot of complex and dramatic nuances and subtexts," she adds. Talking about the change, well-known story, script and dialogue writer Rajesh Joshi of Kyunki..., Kahani..., Kasauti... and Kumkum fame who is currently writing Bandini and Pavitra Rishta says that television programming is currently experimenting with variety of stories and relationships. "Saas and bahus are still there. But today stories are more dynamic and hence the husband-wife relationship is getting more importance than before," he observes. Television programming, according to Rajesh, is dictated by trends and today it is about men getting a bigger say in the story. With soaps opting for realism, complex relationships, marital discord, bigamy and extra-marital affairs are being portrayed with some degree of authenticity. Producer-director Rajan Shahi of Bidaai and Yeh Rishta says the best things that has happened lately is that programming has moved from single relationship stories to multi-dimensional relationships. "There are so many dimensions and facets to man-woman or husband-wife relationship. Thanks to the change, viewers are getting to see some good stories and identifiable man-woman relationships." However, not everyone is enthused by the change. As Bhagyavidhaata and Hamari Devrani writer Rakesh Paswan points out, "All stories are driven by female protagonists because the perception is that GE programming is essentially meant for women viewers. There is some change and husband-wife relationship is being explored but it is still quite superficial," he feels. According to Sanjay Upadhyay, Sony's creative head (fictions), the husband-wife relationship has always been the fulcrum of all stories as marriage is a very common and popular theme with most TV shows. "But it is the purchase from the alliance - the mother-in-law, a few sisters-in-law, a resident bua etc - that is more exciting to most viewers. The common perception with most channels is that the husband has to be nice whereas the buy-ins drive the conflict in the story. Strictly exploring husband-wife relationship and the grey areas are still a taboo as it questions certain licenses our society gives to men," he explains. Since the programming is largely targeted at the female audience, the major handicap with male characters is that they have to operate within a limited storytelling territory. "You can't show them working in office day-after-day. Neither can you show them enjoying a drink because alcohol is perceived as social evil. Even man going to market is not a good enough idea because shopping is supposed to be a woman's job," laughs Rakesh. Thanks to the limitation and channels' perception, men have lost ground even in therole of the strong patriarch, says Sanjay.
"Now it's all about the grand old lady, who rules with the iron hand. While earlier men wore nice suits now they wear fancy turbans," he chuckles. If there is a new dimension to man-woman or husband-wife relationship it has to be Ladies Special, feels Sanjay. "It is the only show that deals with the issue in totality with a 360 degree understanding of the relationship. With others it is a clever garb because they are still scared to try anything new," he strongly feels.