why people gone stuck to the serial

I'm actually not watching the show but observed in 2 to 3 episodes about the concept, condition and storyline nothing find great but why this show is splashing trp charts it is the question of the day

-Not realistic and issue based like Balika vadhu Na aana is des etc.
-Not having good concept sweetness and purity like ye rishta and sasural genda phool actually beautiful thing of these shows that these are free from saazish, vamp and vampiers
-Not having renowned actor and actresses who have good acting potential in supporting roles
-main male lead doesn't seem excellent gopi, rashi and jigar are better ones
-simple saas bahu drama nothing have romance and good dailogues instead of gopi's tears
may be popularity because of present track which i don't know and may be due to twists and turns but i damn sure it would not long term remain on trp charts
guys you tell why you like the show and what is the present track?
what is the power in this show that it is ahead of some popular shows?

this show was always in top tens just after some time of it starting yaar and this question have been asked so many times and the answer by me is its main lead couple and and a hope of betterment in their relation as they have a huge fan following when they are never behaved like a couple in this from the start till now but we the fans believe that they make a lovely couple