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Star Plus rides on IIFA; adds 29 extra points to its kitty

According to TAM (C&S4+, HSM), the event scored a peak TVR of 4.33, thereby helping the channel to increase its relative share to 26.1 per cent in Week 31, from 24.3 per cent that it had garnered in Week 30.

Courtesy the 2011 IIFA Awards, market leader Star Plus has added as many as 29 points to its kitty, to push up its GRP grade to 345 for the week ended July 30, 2011.

According to TAM (C&S4+, HSM), the event scored a peak TVR of 4.33, thereby helping the channel to increase its relative share to 26.1 per cent in Week 31, from 24.3 per cent that it had garnered in Week 30.

Meanwhile, Colors at No. 2 has witnessed a one-point drop in its GRPs, to score 266 points during the week. Its relative share, too, saw a dip -- from 20.6 per cent in Week 30, to 20.2 per cent in Week 31.

At No. 3, Zee TV has slipped down by 12 points to score 208 GRPs for the given week, while its relative share, too, has fallen from 17 per cent to 15.8 per cent.

At No. 4, Sony Entertainment has seen a fall in both its GRPs, as well as channel share. While its GRPs have fallen to 190 points from 193 points, its relative share is 14.4 per cent, down from the 14.9 per cent that it had recorded in the previous week.

Sibling channel SAB, at the fifth position, has scored 125 GRPs in Week 31. Its relative channel share is meanwhile stable at 9.5 per cent.

At No. 6, Imagine TV has grown from 66 GRPs in the previous week to 71 GRPs in Week 31. Its relative share has moved up from 5.1 per cent to 5.4 per cent.

STAR One, with 37 GRPs and a channel share of 2.8 per cent, follows it.

Sahara One is at No. 8. The channel's relative share and GRPs have dipped marginally to 2.2 per cent (2.5 per cent in the previous week), and 30 GRPs (33 GRPs in the previous week), respectively.

STAR Utsav and DD1 have garnered relative shares of 2.1 per cent and 1.2 per cent, respectively.

Balika Vadhu (Colors) leads the list of the 10 most-watched programmes, clocking a TVR of 6.54, followed by Yeh Rishta Kya Kehlata Hai (Star Plus) and Pavitra Rishta (Zee TV), with TVRs of 5.62 and 5.05, respectively.

The fourth most-watched programme is Saathiya Saath Nibhana, with 4.78 TVR. Uttaran (4.57 TVR) and Florina IIFA Awards 2011 (4.33 TVR) follow next.

Pratigya, India's Got Talent 3, Sasural Simar Ka and Taarak Mehta Ka Ooltah Chashmah are also a part of the Top 10 list.