Aishwarya Sakhuja is new Cadbury girl | |||||
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Keeping in tune with its family bonding theme Cadbury has roped in TV actress Aishwarya Sakhuja as the face for its upcoming ad campaigns.
In the family drama, the actress is seen as a homemaker and not a home breaker. "To reach out to the target audience one requires a celebrity face with whom the target audience can relate to, and Aishwarya seems to have the right brand value," said a statement. |