What is TRP?

I know i should ask this on Help Desk. . I asked that bout a week ago its on page 56 . i was not gettin my question answered. i know there are alot of ppl wid Qs. But it should be in order. Sum of 'em gettin answers rite way...and sum dont.😕 dats not understandable.

I wana know wut TRP means? how does it work?

is it like Top Ranking sumthin?

yo... the answer is here:

Television Rating Points - TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers
Presently, INTAM (Indian Television Audience Measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRP. First is frequency monitoring, in which 'people meters' are installed in sample homes and these electronic gadgets continuously record data about the channel watched by the family members. 'People meter' is a costly equipment, which is imported from abroad. It reads the frequencies of channels, which are later, decoded into the name of the channels and the agency prepares a national data on the basis of its sample homes readings. But there is a drawback in the technique, as cable operators frequently change the frequencies of the different channels before sending signals to the homes. It may be very misleading to read a channel according to a particular frequency even if the down linking frequency is same all over India.

Second technique is more reliable and relatively new to India. In picture matching technique people meter continuously records a small portion of the picture that is being watched on that particular television set. Along with this agency also records all the channels' data in the form of small picture portion. Data collected from the sample homes is later on matched with the main data bank to interpret the channel name. And this way national rating is produced.

Source:
http://www.centralchronicle.com/20060112/1201301.htm

thnx... but this doesnt look full proof... their analysis seems to be based on sample homes... how do they generalise it to all audience 😕

Originally posted by: S a r a h

yo... the answer is here:

Television Rating Points - TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers
Presently, INTAM (Indian Television Audience Measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRP. First is frequency monitoring, in which 'people meters' are installed in sample homes and these electronic gadgets continuously record data about the channel watched by the family members. 'People meter' is a costly equipment, which is imported from abroad. It reads the frequencies of channels, which are later, decoded into the name of the channels and the agency prepares a national data on the basis of its sample homes readings. But there is a drawback in the technique, as cable operators frequently change the frequencies of the different channels before sending signals to the homes. It may be very misleading to read a channel according to a particular frequency even if the down linking frequency is same all over India.

Second technique is more reliable and relatively new to India. In picture matching technique people meter continuously records a small portion of the picture that is being watched on that particular television set. Along with this agency also records all the channels' data in the form of small picture portion. Data collected from the sample homes is later on matched with the main data bank to interpret the channel name. And this way national rating is produced.

Source:
http://www.centralchronicle.com/20060112/1201301.htm

Thanx for da answer!

Originally posted by: smallwonder

thnx... but this doesnt look full proof... their analysis seems to be based on sample homes... how do they generalise it to all audience 😕

you mean outside India? then they might use the second technique

Here is the definition I got from Wikipedia

Target Rating Point
From Wikipedia, the free encyclopedia

A Target Rating Point (TRP) is a measure of the purchased target rating points representing an estimate of the component of the target audience within the gross audience. Similar to GRP (short for Gross Rating Point) it is measured as the sum of ratings achieved by a specific media vehicle of the target audience reached by an advertisement. For example, if an advertisement appears more than once, reaching the entire gross audience, the TRP figure represents the sum of each individual GRP multiplied by the estimated target audience in the gross audience.

In the case of a TV advertisement that is aired 5 times reaching 50% of the gross audience with only 60% in the target audience, it would have 250 GRPs (= 5 x 50%) -- ie, GRPs = reach x frequency and 150 TRPs (=250 x 60%).

Both of these metrics are critical components to determine the marketing effectiveness of a particular advertisement.

Thanks for all the articles.. We can use this thread for answering all the queries regarding TRP's..

The member has been helped - so closing the topic now 😊