ofcourse it is experimenting with different genres but Still I do see unnecessary family drama in all its shows except eht n mb...
@nomercy^^star's one main reason of success i would say is this , that they dont crowd , after the saas bahu era , when they knew its making the market unattrative and monotonous they came up with this soch naye thingeven now what works for star the most is its saas bahu stuff , DABH , SNS , but when they wanted to start new show they didnot venturing into this space ,EHT revengeYHM matured romancePKDMM something like that romancecolors lost it here , in choice of genre , they have 5 shows of which 4 are romance , its called cannibalization in marketing thats is one product eats into other market sharecomedy because there's no comedy around
But hats off to them for retaining no.1 position