Originally posted by: serialjunkie
Hola Angel
This is a mystery everyone is trying to figure out.
Its hard to clump the entire desi crowd under one umbrella. There is a large mass of people in semi-urban, rural areas that finds TV its only source of entertainment. They relish in the daily sas bahu skirmishes and enjoy the back and forth, repartee, conspiracies and revenge saga.
Much like our movies, where action thrillers and formulaic stories sell, while oddball and different movies take time to find its footing.
TRPs are a very monolithic, mono-dimensional measure of success. In those numbers we don't know who watched what in a household. If a show was made to appeal to the young, TRP does not tell you if the show reached the young or not. Irrespective, TRPs are only useful to generate ad revenues, nothing less, nothing more. If channels get the necessary ad revenues from a slot, TRPs rarely matter then. Most media outlets in india are making tons of money because the leading GECs are not lacking in ad generated revenues, and therefore, there is no impetus to change the quality of shows shown in those slots. The GECs might experiment here and there, but those experiments are usually saved for non-prime slots.
Finally, desi audience is so vast and varied, it will be hard to find a show that caters to everyone's tastes. What usually works is a lowest common denominator of quality that appeals to a broad scope of people. Thats what most sas bahu shows offer - the lowest common denominator.