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Culture Curry Article SnapArticle: Muslim serials back on TV, thanks to 'Qubool Hai, Beintihaa'A year since its launch, 'Qubool Hai' has notched up top ratings for Zee TV. With 5830 TVTs (Television Viewership in Thousands) in Week 47, it is second to the channel's number one show, 'Jodha Akbar'.
Though an experiment by the channel, the serial did not take much time to catch on. Today, the show's lead pair, Asad and Zoya, played by Karan Singh Grover and Surabhi Jyoti are household names.
Lending a freshness to the TV landscape, which is crowded with saas-bahu sagas and reality shows, 'Qubool Hai' is encouraging channels and producers to hunt for a suitable story set against the backdrop of the Muslim community.
It was not surprising to see Colors launching 'Beintehaa', a show set around the Muslim community. But what made Muslim serials go off the TV radar in the first place?
During the '90s several Muslim serials were popular. Be it the story of Heena (Simone Singh), who struggles through an unhappy marriage or be it Juhi Parmar in the title role of Shaheen, a serial that dealt with extra-marital affairs, and the iconic Doordarshan show Gul Gulshan Gulfam, which revolved around a Kashmiri family's houseboat business being affected by terrorism.
From 2000 onwards the decline of Muslim shows started. It was taken over by joint family shows and 'saas-bahu' conflicts with the success of Ekta Kapoor's 'Kyunki Saas Bhi Kabhi Bahu Thi'. "It's all a trend," says producer Farhan Salruddin, producer of 'Beintehaa', which has Amrita Rao's sister Preetika Rao making a debut on television.
"Serials such as 'Basera' and 'Amaanat', which were set amidst Punjabi backdrops, ruled the roost then. But when dailies got introduced, producers started making their shows with a Gujarati set-up," he adds.
While most experts attribute the renewed interest in Muslim socials to cyclical pattern of trends, there are some who blame channels for lacking vision. "Our channels don't show any foresight. I am sure producers might be approaching them with great ideas, but nothing comes out of it," says Mrinal Jha, creative producer of 'Qubool Hai.' She claims that they approached many channels before Zee TV, and faced opposition. "We were told by other channels that our country at this point of time was not ready for a show with Muslim backdrop," she adds.
Link:
http://www.indianexpress.com/news/muslim-serials-back-on-tv-thanks-to-qubool-hai-beintihaa/1204067/-----------------
Tellytalkies article:As viewers of Qubool Hai are anticipating Interesting Twists in the show ,Haider Role was
introduced.
Adding Spice to the show,Qubool Hai is all set to more exciting High Drama.
According to Sources,As Asad and Zoya are staying at Mumani's House,she gets irked with Both
and Zoya gets into Tiff with Mumani where Mumnai questions Zoya's legitimacy in the house.
Forthcomin g episodes Haseena will make Visit to Siddiqui House ,Where she insults Dilshad
knowing her stay there,Soon Asad bumps into her and warns her to stay away from Dilshad or
else he wont sit back.
Sources Infrom that soon Gauffer Siddiqui might know the truth behind Razia'a Past.Haider too
might be involved in leaking Razia's Past to him.
Well Things all get better even better between Nikkhat and Imran and soon they get into
Romantic struck.
So Qubool Hai is all set to entertain the audience with many twists and happiness.Otherside
Fans will be upset as Vikrant Massey has shot his last scene for Qubool Hai and it is yet to
known whether he will make a comeback after fewdays.
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Article:Haider's entry may disturb Asad and Zoya too ?New mysterious guy Haider Sheikh (Mohit Sehgal) and Zoya's (Surbhi Jyoti) friendship will bring a new twist in the story in Qubool Hai on ZEE TV.
Present track shows that both Asad (Karan Singh Grover) and Zoya are staying at Siddique house due to Rashid's ill condition.
Zoya felt bad for Humaira who has completely broken down after Ayan's leaving.
On the other hand, Haider who is also trying to cheer up Humaira has joined hands with Zoya to make Humaira a happy girl again.
While, Asad loves Zoya unconditionally and Haider and Zoya's togetherness might upset him.
Let's see if Haider and Zoya's friendship bring smile on Humaira's face or disturb Asad and Zoya's love story.
Edited by laizu - 11 years ago
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