well guys me bck after so manys days over here 🤗
well i found an article on our fav show..
so thought of posting it over here
here it is..
Period dramas (read historical shows) and fantasy shows were big prime time properties in good old DD days. Shows like The Sword Of Tipu Sultan, The Great Maratha, Chandrakanta, Alif Laila and Dastan-e-Haatim Tai were TRP toppers and had immensely appealed children. But on satellite channels, such shows were a strict no-no. But in the last two years, there has been a gradual change in General Entertainment (GE) channels' programming. While women continue to be the prime target of all GE players, channels are now focusing their attention on children and youngsters with period dramas and fantasy shows like Prithviraj Chauhan, Dharam Veer, Rajkumar Aryan, Arslaan and Alladin. Nearly five years ago, Zee had experimented with a fantasy show called Thief Of Baghdad but it didn't work. Prior to that, the channel had also experimented with mythology but it failed. However, Star Plus managed average ratings for Haatim on its weekend band three years ago. Two years ago, Star launched Prithviraj Chauhan in a daily format on weekends. The success of the historical show was a clear sign that the market was ready for variety entertainment, thanks to the growth in cable and satellite homes from 25 million in 2000 to nearly 50 million in 2006. Also, during this period a new generation of viewers joined television. As Jyoti Sagar of Sagar Arts says, "Prithviraj set the trend for period and fantasy dramas for the young audience on satellite channels." Whether it's Haatim or Prithviraj that kick started the trend is not as important as the evolution of television programming vis--vis growth and reach of satellite television business. Says Shailja Kejriwal, senior creative head, NDTV Imagine, "From a nascent business confined to metros and big cities in the 90s, television has evolved with many channels and several programming options. Experimentation with new ideas, concepts and genres is a natural part of this evolution. Things are getting bigger and better and there is place for every genre of programming. After all, general entertainment is all about variety." Producer Sanjoy Wadhwa of Saath Phere fame who made Thief Of Baghdad for Zee besides the fantasy-cum-costume drama Rajkumar Aryan which has run its course on NDTV Imagine is of the view that television business is cyclical. "Mythological serials, costume and period dramas did well on DD because it's reach was far and wide as compared to satellite channels. But with the expansion of cable TV market, these shows are finding time slots on satellite channels for two reasons. One, channels are willing to experiment with new ideas and two, they are able to market these shows because of good support coming from advertisers," he explains. According to Sony's creative head Sanjay Upadhyay, women comprise about 80 per cent of GE audience while the remaining 20 per cent are children and youngsters who either watch family dramas by default or don't. "Children and youngsters are largely hooked on to kids' and youth channels. The best way to attract them to GE channels is to offer them period and fantasy shows since they prefer watching stories of valour, bravery and fantasy heroes," says Sanjay. But it's not easy to make these shows. Family dramas can be planned in a jiffy and launched within a month or two. "But it takes almost nine months to one year to plan a period or fantasy show," says Shakti Sagar who is the chief director for Prithviraj Chauhan and Arslaan. "Pre-production work is too time-consuming. It takes about nine months to set up a show because work on sets, costumes, props and special effects takes a lot of time," he adds. However, despite all the painstaking efforts and technological progress, period and fantasy dramas still look tacky. The reason is budgets constraints.
Jyoti says these shows cost a lot. "Channels are willing to spend more but it is still not enough to produce a classy product," he adds. Sanjay, on the other hand, agrees that in comparison with Western shows, Indian period and fantasy dramas look tacky. "But the audience goes more with the flow of story and characters and production values are given less importance," he point out. With viewers not complaining about less than desired production values, producers and channels are happy catering to the new set of audience.
here is d reference link
NB: Thanks to sarajee...... i mean sara for giving me this link...n giving me permission to post it over here....🤗
plz comment😳
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