pratigya No1 across all channels last week!!!!!

Now talking about 'still on top' Star Plus, a celeb-rich blockbuster on the weekend and a one-hour special of its top-rated fiction property is what has triggered the channel to add quite a few extra muscles to its GRP grade.

The channel has registered a 57 point growth in its GRP score over the previous week and the push has primarily come from its top-rated fiction property, Pratigya, and the Sunday movie, Housefull, at 6 pm.

Pratigya (Monday-Friday 10.30 pm) has seen a 15 per cent jump in viewership to garner an average TVR of 5.7 TVR (4.9 TVR in the previous week). While the Monday to Friday average for the show is at 5.5 TVR, the Saturday one hour special has rated 6.3 TVR. Meanwhile, Housefull has rated 4 TVR, reaching out to about 23 million viewers.

Overall, the channel has witnessed growth across all day parts. The weekday primetime has added 16 GRPs to the total numbers wherein all the fiction shows have added further viewership to their already existing eyeballs.

Yeh Rishta (Mon-Fri 9.30 pm) is at 5 TVR (4.6 TVR last week) and Bidaai (Mon-Fri 9 pm) is at 4.3 TVR (3.7 TVR last week). Tere Liye (Mon-Fri 8 pm), Saathiya (Mon-Fri 7 pm) and Sasural Genda Phool (Mon-Fri 7.30 pm) have reached their highest rating since launch with a 4.2 TVR (3.8 TVR last week), 3.5 TVR (2.9 TVR last week) and 3.5 TVR (3.2 TVR last week) respectively.