Shreya Creations has been roped in to produce Kaajjal K Sera Sera
was unable to give top priority to its televi- sion projects. They
decided to opt out and it's been a smooth takeover NISHA GAUTAM,
SHREYA
Usha Thomas
T his is the third show that the production house have taken over.
The first was Ek Lad kii Anjanii Sii (Sony) and the second being
Mamta (Zee). From last week, Shreya Creations has taken over the
production of Kaajjal Sabbki Ankhon Mein Bassi (Sony).
The series was earlier handled by K Sera Sera's Twenty Twenty
Television.
Nisha Gautam, co-partner of Shreya Creations along with Sheel Kumar,
confirms the news saying, "K Sera Sera was unable to give its
television projects priority. They decided to opt out. We discussed
it with the channel and it's been a smooth takeover." Gautam has
been a freelance creative producer for TV shows like Viraasat (Star
One) and Siindoor(Zee). He is also the script head for Solah Singaar
(Sahara One). Saying he's been the creative producer for Kaajjal for
the past three months, he adds, "I first produced Devi (Sony) with
Ajay Devgan and then did Yeh Meri Life Hai (Sony). I've been a
partner with Shreya for three years now, wherein they look after the
finances and I manage the creative aspects." The show had been in
the news with its actors claiming they weren't being paid on time
and rumours of it being wound up. Laughs Gautam saying, "I've been
hearing that Ek Ladkii Anjanii Sii is going to wind up since last
Octo ber but isn't it still around? Both Ek Ladkii and Kaajjal are
churning out good ratings." Admitting that the storyline was
becoming too regressive, he says, "Humour is an integral part of the
new track. It's more like Manmohan Desai's style of filmmaking now."
Kaacon Sethi has resigned as CEO from K Sera Sera, as of April 3.
She is now co-producing Kaajjal with Shreya Creations.
Saying she wanted to plonk herself in the television space, Sethi
adds, "K Sera Sera's priorities were films and not television. I've
always been passionate about TV. So I decided to move on. Besides,
I'm joined at the hip with Kaajjal.
"I'm contributing to Kaajjal's script and wish to write more, so
quit to take that forward. I can only grow from here as this move
stems from a huge passion for TV." The story of Kaajjal has taken a
new twist with Dev's killing. His look alike Raju Rangeela (Apoorva
Agnihotri) is not Dev but circumstances force Kaajjal (Surveen
Chawla) to take his help to spot the troublemakers in the family. He
poses as Dev and enters the Pratap Singh household.
Sethi says, "New characters enacted by Shama Sikander (Chameli) and
Abhileen (Poha) share an excellent chemistry. These characters will
soon migrate to Mumbai." Sethi has spent the last 18 years in the
corporate advertising, marketing and communications world. She
joined Sony Entertainment Television as head of sales in 1995 and
soon became the business head of Set Max. She worked with the
channel for seven years.
She then moved to K Sera Sera as CEO and gradually set up Twenty
Twenty, its television and new media subsidiary. She was the
creative director for nearly 100 episodes of Darna Mana Hai (Star
One).
"I intend producing two more shows this fiscal," signs off Sethi.
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