With the ongoing season of reality shows ending and viewers' choice highly unpredictable, the past couple of months have seen Hindi General Entertainment Channels (GECs) and production houses scrambling to introduce newer, more creative fiction shows with never-seen-before content.
Indeed, the tearing hurry to replace empty slots and shows with poor TRPs has seen broadcasters deploy a fair bit of research and experimentation to serve up even more interesting fare to their audiences. So much so, it may well be a battle for eyeballs between these newly-launched serials in the coming months; at least till the new season of reality shows kicks in.
Indiantelevision.com did a round-up of the contenders, trying to understand the thought process behind them.
To begin with: Ye Hai Mohabbatein, Star Plus' drama series based on Manju Kapur's novel, Custody. The Balaji Telefilms show premiered on 3 December and airs five days a week, occupying the 11pm slot. It stars popular TV actors Divyanka Tripathi and Karan Patel as Ishita and Raman, who are connected by their love for Raman's daughter Ruhi. With themes like divorce, infertility, remarriage and societal issues, the show deals with the bigger question of what makes a woman a mother.
Says Star Plus general manager Gaurav Banerjee: "The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story."
Balaji and Star Plus believe viewers have accepted Ishita and Raman into their families, much like the iconic characters the team has created in the past. Indeed, the show garnered 3,291 TVTs in week 52 of TAM TV ratings. India Gate Basmati Rice is its title sponsor.
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