SRK PR Machinery against Dhoom3 Fails?

SRK PR Machinery against Dhoom3 Fails?

By cinematic on December 25, 2013 inNaachGaana Bol

There was a time when Akshay Kumar used to claim that some actor's PR folks spread SMS messages on the night of Akshay Kumar's film release. He would hint at SRK but no one really had proof since it was on SMS'es and you couldn't count the total number of SMS against the movie.

With twitter as a new age tool to measure word of mouth of a movie, there is some mischief being done to portray that Dhoom3 has sunk without a trace. Granted that this movie has relatively mixed word of mouth (by Aamir's standard only), but it is certainly not a movie that is rejected like someone's PR campaign is claiming to be.

Here is a proof of a PR campaign on twitter :

1. Take a looks at the tweets coming from @jodsou - https://twitter.com/jodsou , you will see that it looks like a new profile and it posts a tweet every 2 minutes with hashtag #Dhoom3 and #AamirKhan , all tweets are negative and shows utter hatred for movie and Aamir Khan.

2. This profile has about 350 tweets at the time of writing this blog.

3. The tweets are posted via a Twitter Marketing Application called Tweet Adder - https://www.tweetadder.com

4. The @jodsou account only tweets about Dhoom3 and Aamir Khan

5. The common hate tweets are as follows:

Katrina looking much much taller than midget khan. Lol. What a little man. #Dhoom3 #AamirKhan

Total waste of time and money. Bc Saale. #Dhoom3 #AamirKhan

It's weird how such a short man can play role of a mastermind robber. f**king irritating. #Dhoom3 #AamirKhan

I hate when u make a copy of a Hollywood flick and u f**k it completely. #Dhoom3 #AamirKhan

2 hours 53 mins of of boredom and same old action. #Dhoom3 #AamirKhan

Dhoom3 is not a movie that can entertain u at all..total waste of money. #Dhoom3 #AamirKhan

Dhoom 3 has no prestige' in it..bloody copy cats. #Dhoom3 #AamirKhan

To watch Dhoni for 3 hours is better than to bare Dhoom for 3 hours. #Dhoom3 #AamirKhan

It has to be Aamir khans worst flick ever. Total waste of time and money. #Dhoom3 #AamirKhan

What a doom of a movie. How can u make such a bad one. #Dhoom3 #AamirKhan

Dhoom is a doom, what a mockery of a movie. Stay away. #Dhoom3 #AamirKhan

Dont go for Dhoom three even if u get a chance to watch it for free. It's that bad. #Dhoom3 #AamirKhan

Guys save ur money, Dhoom 3 is a disaster. #Dhoom3 #AamirKhan

No one can save this dhoom 3,,, it's a circus give wrong.#Dhoom3 #AamirKhan

Yaar so so picture hai. Vaisay agar na jao dekhne toh aap log kuch zyada miss nahi karoge. #Dhoom3 #AamirKhan

That tap dance by midget khan is hilarious. Omg. How can u look so ugly. #Dhoom3 #AamirKhan

Dhoom 3 isnt a great movie...chasing sequences are too long and boring. #Dhoom3 #AamirKhan

Aamir hav u completely lost the plot or what? Giv me my money bak, ur Dhoom is a Doom. #Dhoom3 #AamirKhan

I think Aamir has lost that midas touch. What a boring movie. #Dhoom3 #AamirKhan

To watch Aamir in this one is such a waste of time and money. #Dhoom3 #AamirKhan

6. The tweets above are not just posted by @jodsou twitter profile, but it is posted every two minutes by the following profiles as well.

@ratinkhtri
@rohanjha777
@rockysuRocky
@bluebird22454
@RohanClaus
@harsh8878
@KunalAr73104491
@MadhulikaJain1
@NamanBhutraji
@rshettyy
@NitinSh50255375
@KinkyBandi
@Jahangi09340097
@FakroolKhan
?@JabbirJ
@honeysi94335235
@loganspir
@GellerRodger
@jodsou

7. That is about 20 accounts tweeting constantly against Dhoom 3 and Aamir Khan on the #Dhoom3 hashtag. The approximate number of negative tweets is about 7000 tweets in a short time.

8. A full investigation on these anti-Dhoom3 fake accounts may yield a higher number of planted anti-dhoom3 tweets. This is one low attempt to give Dhoom 3s perception a really negative one.

9. If it was just against Dhoom 3, it was one thing, but it seems to be totally against Aamir Khan , hence the additional hashtag of #AamirKhan and calling him names.

10. Shahrukh Khan is known for his PR and he has vested interest in Dhoom 3 because this is the movie expected to beat Chennai Express' records. Whether he was certainly behind this PR campaign or not, I don't know but you can take all of this evidence and guess for yourselves.

Having proven the malicious activity against Dhoom 3, we can safely say that it has failed because Dhoom 3 has been breaking records left and right, and that too by a margin.

The strength of brand Aamir Khan is such that a targeted twitter campaign did not have much effect on the collections. It has earned 129 Crore (NET collections) in India alone in just 4 days. See below:

Also watch Komal Nahta's recent program Bollywood Business on Dhoom 3 box office and check the testimonials from theater owners. The excitement of everyone in film business is very apparent.

That's all folks!

Oh please...I have read bullshit tweets before the release of JTHJ and CE also...It happens with every big star...It is useless blaming someone based on assumptions

About this article blaming Shahrukh...whose PR is the author??...

It can be Amitabh or Uday also. 😆

LOL..i am sure i wont be surprised if in the next few years SRK is blamed for issues like inflation, recession,poverty and corruption among others(like this)..😆

Originally posted by: Debarati7

LOL..i am sure i wont be surprised if in the next few years SRK is blamed for issues like inflation, recession,poverty and corruption among others(like this)..😆

I'm sure SRK's PR machinery has real work to do. Nobody cares about Twitter and these fake accounts.

Originally posted by: Debarati7

LOL..i am sure i wont be surprised if in the next few years SRK is blamed for issues like inflation, recession,poverty and corruption among others(like this)..😆

I now...SRK is being potrayed as the enemy number one for all the other stars...and this pseudo show of friendship between Salman-Aamir -Hritik-Akshay and their fans is hilarious 🤣 ...This is showbusiness guys...if you want to believe that Salman or Aamir or Hritik or Akshay want each other's movie to do better than their's then God bless ya 😆 😆 ...koi kissi ka bhala nahi chahta hai...and when they say ki I want this star's movie to make a record or break my record...I am like yeah right 🤣 🤣

Gosh. You know what's sadder than the person who put effort and time to write this nonsensical article? The fact that you deemed it interesting enough to post it.