Dhoom 3 Set For Mega Opening

Wednesday 18th December 2013 10.30 IST

Boxofficeindia.Com Trade Network

Dhoom 3 is set for a mega opening as the film has the best advance at multiplexes since Ek Tha Tiger. In terms of advance revenue before release it is number one at most multiplexes. The film could have around 20-25% tickets sold for day one at multiplexes by the end of business on Thursday. Obviously being a non holiday the business on the day may not be as good as a national holiday as certain periods of the day get lower occupancies.

Last year Dabanng 2 released at the same time collected 19 crore nett but Dhoom 2 has 10% more screens (Hindi version only) and a much higher average ticket price as the rates last year for Dabangg 2 were not increased. Also there is an increase from Chennai Express which had the highest rates till date.

A 25 crore nett opening day seems there for Dhoom 3 with a good chance of a higher total if the film is up to the mark. The record opening day which stands at around 30.50 crore could have been a possibility but the cold wave in Northern India may make that a stretch.

The real question is not about the opening or the film becoming a blockbuster which it will on the strength of the initial and holiday period but about whether the film can become a real big grosser. Dhoom 3 is that true commercial Hindi film but with that grand look which is a must today if you want the multiplexes business to really hit its potential so a finish of 200 crore plus or minus 10% like a few films in the recent past is good for all concerned but not really going forward in terms of higher business. The film has all plusses from the main leads, brand name, holiday release, hit music and a good open run. Even the only weaknesses here which is the supporting cast does not really matter as the brand over runs that and the audience is fully aware what the film is about.