Promotions are very Important today, no matter how much they irk some people but no one can deny their Importance. Everyone was irritated of K3 promotions but it added up to the success of the movie. Promotions just add the biz.
I don't know if I should say this, But D3 should be well promoted. Aamir should not repeat the last mistake he did with Talash, keep the promotions and biz/buzz extremely low and the film ended up being a moderate success. the fact that today MOVIES don't stay in theatres for max three weeks. and if Talaash had that opportunity to fetch a big opening, it would have been a superhit on three days itself. many people didn't care for the film because Aamir didn't promote it in that way.
However D3's case is different. but also it can't be ruled out that big movies which don't get enough promoted suffers later. it happened with Race 2 as well.
but all the best to Aamir and D3 team anyways.
BTW...on the topic, i don't call it a stratergy. i agree with simplerdb that only song promos used to be released earlier rather than full video songs. it started happening around late 2011 on youtube.
Anupamaa
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