"The storyline, performance, characters and the execution have to be right. What have worked for us are our characters and also our fresh storyline. Nobody has ever seen a character like Zoya who is extremely bold and flamboyant.
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She further went on to add, "We areconvinced about our conviction and that's exactly what click with the audiences."
Hmm, agreed as conviction is the key here and it exudes confidence in the product you have on hand.