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Real Hoon Main Samjha Kya

@Alpha_Aakash

Trailblazer

+ 6

Posted: 11 years ago

Colors TV running network Network 18 sees a financial loss in Q2-14

Posted by newsroomworld on November 3, 2013 in Newsroom

Newsroom is reporting latest news which is a shocker in the GEC industry that Colors running Network 18 has seen a dip but the company has some reasons to cheer.
Big Boss 7,Balika Vadhu and Madhubala have the highest paid ads on the channel due to audience connect with these shows.New fictions are launching soon one titled Rang Rasiya' and other show is still in tentative stage.
The loss isn't a big one but the channel has to buck up to sustain in the GVT game as recently launched Sanskaar has fell flat with ratings under 1.0 .
According to out sources,'Na Bole Tum Na Maine Kuch Kaha Season 2 provided more ad revenues than Sanskaar currently but the decision came as a shocker that channel isn't getting geared for a season 3 of the show."
We wish luck to the channel for its upcoming projects and shows in the future.

Newsroom

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ShinSegi

@Befikre

Trailblazer

+ 7

Posted: 11 years ago

Madhubala gets them highest revenue, still they don't spend much on it, neither do they promote it like BV, Bani, BB and 24😳

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Real Hoon Main Samjha Kya

@Alpha_Aakash

Trailblazer

+ 6

Posted: 11 years ago

Originally posted by: _Mojo.Jojo_
Madhubala gets them highest revenue, still they don't spend much on it, neither do they promote it like BV, Bani, BB and 24😳

Yaa true..last nite while watching BB and Comedy Nights...i saw 5-6 time Bani and BV promos...in that all 2 minute come back gap😕...I Hope MB too gets more promos

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Poluk

@Poluk

Voyager

Posted: 11 years ago

The Advertisers select the show based on the audience watching it.

If the show has audience which buys high end products or which has money spending capacity it will obviously get high paid ads as compared to the show whose target audience buying capacity is limited to basic daily needs or groceries.

Colors also would be aware of this. I am sure they afford at least a few MBAs and market analysts. Though their behaviour suggests otherwise.

Edited by Poluk - 11 years ago

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Preet

@rishbala3018

Sparkler

+ 3

Posted: 11 years ago

Tfs
Mayb people watch MB regardless of promos thats y they dont soend money on it.

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ShinSegi

@Befikre

Trailblazer

+ 7

Posted: 11 years ago

Originally posted by: -AkkiLuvsNBT-
Yaa true..last nite while watching BB and Comedy Nights...i saw 5-6 time Bani and BV promos...in that all 2 minute come back gap😕...I Hope MB too gets more promos

Yup I was also thinking the same while watching those shows. They showed BV's promo with old scenes but made it look really interesting. Some raaz of Shiv will get disclosed.

And that Bani and Uttaran. Their ads are always on, whenever you switch to colors. I don't get why they don't promote only MB🤓

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BelleFilleDD

@BelleFilleDD

Navigator

Posted: 11 years ago

In terms of dumbness in marketing strategy colors scores a goal 😃 ignoring the show that made them popular , helped the youth audience to connect, unlike those *wiping tearduct aunty sagas* that they pay heed to ...

The shows that made them progress negligibly gets preferance 🥱 one cannot get DUMBER than this 😳

Edited by BelleFilleDD - 11 years ago

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madhu_rk

@madhu_rk

Explorer

Posted: 11 years ago

but in sat epi i noticed there was no brand in mb montage ..like **** presents madhubala..but nothing was not there :-(

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Real Hoon Main Samjha Kya

@Alpha_Aakash

Trailblazer

+ 6

Posted: 11 years ago

Originally posted by: _Mojo.Jojo_

Yup I was also thinking the same while watching those shows. They showed BV's promo with old scenes but made it look really interesting. Some raaz of Shiv will get disclosed.

And that Bani and Uttaran. Their ads are always on, whenever you switch to colors. I don't get why they don't promote only MB🤓

Uttaran with sudden ris ein TRPs is getting promos...I m luvng MBs current track..its one one the most realistic and logical track ever

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955555

Hibernated

Posted: 11 years ago

#10

Yup meiej promo frequency is very low its always bani all over colors 😆 sorry going off topic but instead nbt 3 they went 4 sanskar 2 r they mad or what 😆

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Madhubala has Highest Paid Ads...

Colors TV running network Network 18 sees a financial loss in Q2-14

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