Posted:
Navratri festival cost over 150 million loss in gross viewership for Hindi general entertainment channels in Week 41 of TAM 2014. While Life OK held eyeballs and its position with a minor decline in its viewership, Colors lost maximum viewership to jointly occupy the No.2 slot with Zee TV.On the basis of TVT data sourced from TAM subscribers for Week 41 (October 06 - October 12) for CS 4+,HSM markets, Star Plus continued to lead Hindi GECs. Life OK retained its No. 4 position and was followed by Sony and SAB TV at No. 5 and No. 6, respectively.
Star Plus lost 37 million in its Gross TVT recording 465 million TVTs witha relative share of 20.86% (last week 502 million TVTs with 20.78% relative share).
Colors lost maximum viewership among GECs fetching 407 million TVTs. The channel had relative share of 18.26% (last week 476 million TVTs with 19.72% relative share).
Zee TV too lost 9 million TVTs this week. The channel fetched 407 million TVTs with 18.26% relative share. The channel had 416 million TVTs with relative share of 17.22% last week.
Life OK held its No. 4 position and viewership with a marginal loss in viewership. The channel recorded Gross TVT of 345 million against last week's 347 million. The channel's relative share rose to 15.48% in Week 41 against 14.39% in Week 40.
Sony lost 10 million viewers and held the No. 5 position. The channel recorded Gross TVT of 313 million with 14.04% relative share (last week 323 million TVTs with 13.39% of relative share).
SAB TV was at No. 6 with a loss of 25 million viewers. The channel recorded 292 million TVTs and 13.1% relative share. (last week 317 million TVT and 13.14% relative share).
Star Plus lost 37 million in its Gross TVT recording 465 million TVTs witha relative share of 20.86% (last week 502 million TVTs with 20.78% relative share).
Colors lost maximum viewership among GECs fetching 407 million TVTs. The channel had relative share of 18.26% (last week 476 million TVTs with 19.72% relative share).
Zee TV too lost 9 million TVTs this week. The channel fetched 407 million TVTs with 18.26% relative share. The channel had 416 million TVTs with relative share of 17.22% last week.
Life OK held its No. 4 position and viewership with a marginal loss in viewership. The channel recorded Gross TVT of 345 million against last week's 347 million. The channel's relative share rose to 15.48% in Week 41 against 14.39% in Week 40.
Sony lost 10 million viewers and held the No. 5 position. The channel recorded Gross TVT of 313 million with 14.04% relative share (last week 323 million TVTs with 13.39% of relative share).
SAB TV was at No. 6 with a loss of 25 million viewers. The channel recorded 292 million TVTs and 13.1% relative share. (last week 317 million TVT and 13.14% relative share).
Anupamaa
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