642126 thumbnail
Posted: 12 years ago
#1
I am sorry for making a new topic on this.

But this is indeed baffling how Sony TV has stopped promoting Maharana Pratap!

Earlier also we have discussed about lack of promos on channel and its sister channels, lack of outdoor publicity...

But this is too much now. All shows will be promoted at KBC except MP. New shows like Nandini and Bhoot aaya are getting excessive promotions while MP is ignored.

Online also, Sony FB page posts updates about all other shows except MP. MP official page is also barely updated now. On Twitter also they do not post about it.

This is ridiculous!😲

Whatever ratings it has, it is no. 1 in fiction category for the channel. So shouldn't they be promoting it better?😕

Channels like SP and Life OK also start new shows or bank big on their reality shows, but they do not ignore their old shows! LO posts about DKDM daily and engages its viewers. It cares about its flagship show.

There are very few media bytes, outdoor events and not even MP show's logo run across the channel!

How can they treat their most praised show in recent times like this?

The main website of Sony is also hell bent on promoting other shows, with their own contests and microsites. Little sign of MP.😲

This is really curious and unfair!

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ak75 thumbnail
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Posted: 12 years ago
#2
They are showing the highlights of the week's story for about 2 minutes as promo. I saw that 2 days back. From Wednesday they start promoting weekend shows😕 and its CID, CP ,KBC all over Sony.
Proud-India thumbnail
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Posted: 12 years ago
#3
This is biggest mistake on SONY.

I saw lastly promo of Pratap & Akbar's entry.
StardustSandy thumbnail
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Posted: 12 years ago
#4
I just hope they mend their ways soon
Edited by Maano_billi - 12 years ago
642126 thumbnail
Posted: 12 years ago
#5
@Anu di

That is their problem! Why have they stopped cutting kickass promos for the show? What's the use of showing highlights from episodes gone by and giving some VO?

All Sony seems to care about are CID, CP and KBC!

Among fiction shows, no offense to anyone but they are promoting Jee Lein Zara also a bit too much. Nandini and Bhoot Aaya, one can understand that they are new shows and hence getting so much promotion. But why is JLZ being promoted so much more? The lead pair will also come on KBC.

I can count on fingertips the number of times they show MP promos on channel!

And seriously no promotion online or elsewhere! Only fan made page of MP is active! Official page is as good as dead!

Weekend repeats or summary of week type episodes on Sunday have also been cut down!

They used to show questions related to MP in KBC but now they have stopped that also.

Ridiculous!

TVTs have risen but they have to manage the story and promotions well. How can they be so lax?
Intrepida thumbnail
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Posted: 12 years ago
#6
totally agree, whats with these people, they cant seem to promote a good show that portrays our history, something that most people take for granted!
642126 thumbnail
Posted: 12 years ago
#7
Madam Sneha Rajani claims they *still* promote Maharana Pratap, extract from an article:

"Continuous marketing helps in maintaining the momentum. We, at Sony, keep promoting Maharana Pratap, even after the show has been launched. In fact, once every month the cast travels to a new city to interact with the audience. Last month we went to Delhi," said Sneha Rajani, senior EVP and business head, Sony Entertainment Television.



Link - Indian Express

(Really? Have they built continuous momentum? Where are promos, online updates and hoardings outside?!)

debasree04 thumbnail
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Posted: 12 years ago
#8
Sony always behaves this way only 😆
Being a CID fan from long time i know this Sony very well 😆
642126 thumbnail
Posted: 12 years ago
#9

Originally posted by: debasree04

Sony always behaves this way only😆
Being a CID fan from long time i know this Sony very well 😆



I think the last time they had really promoted a fiction show well and consistently so was Jassi Jaisi Koi Nahi.

I don't know what has happened to their team after 2005! It's only CID, CP, CC and now KBC that are promoted incessantly!

To some extent they had promoted BALH also very well (or was it Balaji's effort not channel's?)

Totally lax!

MP would've been better off even on Life OK!

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