<font color="#990000" face="Verdana, Arial, Helvetica, sans-serif">SAB is enjoying the spotlight because of TMKOC. I think its fair to highlight their achievement. Star Plus and other channels would leave no chance to do the same thing if their show is doing better than TMKOC. There was a time when almost no one used to watch SAB TV, but TMKOC changed that.
I would not want to comment on if this is a good or bad promotional strategy but I don't see anything wrong in it. :) exactly we have seen that in case of many products also. But a show that promises to give good message to public shouldn't have to do that.
Edited by rohit999 - 11 years ago