MUMBAI: Prabhu Dheva's next, R...Rajkumar' starring Shahid Kapoor is enjoying all the right buzz, with the release of the trailer and positive responses pouring in.
The online release of the trailer had a surprise element for Shahid Kapoor's fans. The end of the trailer has Shahid Kapoor appearing on-screen and making an engaging appeal. The result of this activity was certainly fruitful.
The trailer on YouTube has over 2 million views. The idea of Shahid's appearance undoubtedly ensured user engagement. The activity was highly successful with over 32,000 likes, highest amongst its contemporaries (trailers of films releasing around the same time).
The trailer has certainly struck a chord going by the audience response. Promising to be a film for the masses, R...Rajkumar' is a complete Bollywood package with action, comedy and romance.
The trailer has Shahid in the character of Rajkumar', talking about the trailer and asking for the audience feedback and action.
Producer Viki Rajani states, "The movie has a mass appeal and Shahid has been the right choice to play the lead. Prabhu Dheva has lent his trademark flavor to the film and the combination of their energies is infectious. We are glad that idea of the small appearance of Shahid in the end has worked. The video has given us another platform for Shahid to connect with his fans on a personal level!" The audience has clearly not failed to reciprocate, which is visible in the number of likes and comments. Going by the response so far, R... Rajkumar' has certainly left everyone curious to know what R...' stands for, which will be revealed on the 6th of December (release date).
Starring Shahid Kapoor, Sonakshi Sinha & Sonu Sood, the film is produced by Eros International and NextGen Films
https://businessofcinema.com/news/rajkumar-shahid-kapoors-appeal-makes-impact/108395/3
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