MUMBAI: The war for 'the best among the rest' continues even as the top three positions see no change in week 37 of TAM TV ratings.
Life OK, a sister channel of Star Plus is the highest gainer this week and is back at the number four position with 322,364 GVTs (276,290). As reported earlier by indian television.com, Life OK general manager Ajit Thakur had said that in the coming weeks the channel plans to aggressively invest in content promising its viewers a never-seen-before experience. Well this attitude has worked wonders for the channel.
Other GECs saw a drop in its viewership. Star Plus continues to rule the chart with 477,029 GVTs (494,732). Not quite far behind is Colors which continues to maintain its number two position recording 463,869 GVTs (452,851). Zee TV holds its no three spot with 398,993 GVTs (410,774).
Sab, a sister channel of Sony maintains its no five position as it rated 312,053 GVTs (322,392). Sony takes the back seat at number six with 292,852 GVTs (346,122). Sahara One continues to be at the bottom scoring 28,749 GVTs (28,742).
Back to the chart topper, Star Plus channel's popular showDiya aur Baati Humsaw a drop in its ratings and rated 8,803 TVTs (9,765). Another prime time show,Yeh Rishta Kya Kehlata Haiscored 6,144 TVTs (7,261).Pyar Ka Dard Haireported 6,930 TVTs (6,840) andSaathiyaregistered 6,002 TVTs (6,079). Reality showJunior Master Cheflost its audiences witnessing a drop 2,160 TVTs (2,370).
Fourth placed, Life OK's top seriesMahadevrated 2,585 TVTs (2,511).Do Dil Ek Jaanstood at 2,585 TVTs (2,511),Savdhan Indiarated 2,734 TVTs (2,651), whereas