Posted:
Chennai Express Is All Time Record Grosser Without Records In Big Circuits
Thurssday 5th September 2013 09.30 IST
Boxofficeindia.Com Trade Network
Boxofficeindia.Com Trade Network
Chennai Express has set a new record nett gross as it passed the 3 Idiots figure over the weekend but it has got there without setting new highs in the biggest circuits of Mumbai, Delhi/UP and East Punjab.
It is the first time ever that a film has become the highest ever grosser but not held a record in Mumbai or North, normally at least one of these regions sees records grosses as they have a big contribution to the all India business.
More surprising is that its just these big three circuits where it will not hold records. Chennai Express is already a record breaker in CP Berar, Nizam/Andhra, Mysore, Tamil Nadu/Kerala, Assam and Orissa while in CI, Rajasthan, West Bengal and Bihar it will become the record grosser at the end of its fourth week.
The big three circuits contribute around 60-65% to the all India business and it basically means that if a film manages top spots in these circuits then the sky is the limit for business.
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