SRK looses round one of KBC

TAM numbers for the opening week of Kaun Banega Crorepati with SRK are in. It looks like Shahrukh Khan has lost out in round one, reports CNBC-TV18.

While Shahrukh's KBC debuted with a 12.3 rating the first episode of Amitabh Bachchan's KBC had garnered 19.75.

But there's good news for Star Plus as well. The channel's relative shares in the general entertainment category is up from 37.7 to 55.9 percent in the primetime in the 9-10 pm band in the KBC launch week.

A closer look at the TAM data for all four episodes last week, however, shows a dipping interest in the show after the opening episode.

Especially so on day three which was the 24th of January when KBC went head-to-head with the India-West Indies ODI in Cuttack. The show seems to have borne the brunt then, losing viewers to cricket.

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