Kochadaiyaan Vs Krrish 3? - Page 4

Endhiran: Biggest hit in the history of Indian cinema

In two weeks, the film has collected a never-before Rs 200 crore.

Rajinikant may not have been a big favourite earlier other than in Tamil Nadu, but the success of Robot has proved that the superstar is a big craze even in other centres and especially in the North.

Endhiran (the Tamil version) and Robot (the dubbed version in Hindi), starring Rajinikant-Aishwarya Rai Bachchan, has surpassed all box-office collections thus making it the biggest -ever grosser in the history of Indian cinema, according to trade analyst N.P. Yadav. He asserts that 3 Idiots was the last film to net Rs.150 crores while Endhiran/ Robot has had a net collection of Rs 200-225 crore worldwide since its release on October 1, which is nearly double of Dabangg and is still going strong.

The film made at the whopping budget of Rs.170 crore, had screening starting as early as 5 a.m. in certain places of Tamil Nadu, and in this state alone, it collected Rs. 150 crore with an approximate Rs 50 crore in other South centres while the dubbed version has made Rs 15 crore in India. "It is Rajinikant's charisma that works in his favour. Moreover it is an out-and-out masala film, with Aishwarya to add to the glamour quotient, the lavish locations and extravagant special effects," he states.

According to trade analyst Amod Mehra, the opening week of Robot was "good" while the second week was "much better" and it is still growing. "It has broken all the norms of a dubbed film. There has never been any dubbed film that has crossed even the one crore mark. There was Shankar's earlier film Jeans with Aishwarya, but that did not do all that well," he recalls adding that the release of the Shankar-directed Sun Pictures' venture has cast a shadow on all the recent releases. However, he points out that it was possible because there was no competition whatsoever "with Crook flopping and Do Dooni Char also not faring too well at the b-o. Endhiran, that opened in 2,200 screens all over as compared to 1,400 for Dabangg and crossed the two-week net collection of the Salman Khan- starrer in its first week itself. However, Dabanng has managed to rake in its moolah during its five weeks of release and the DVD of the film will be out soon. Moreover, it is being telecast on TV some time later this month." says Mehra.