Photo Feature: Gluing up Bollywood

Fevicol has always come up with highly creative ads and this time the brand has moved towards Bollywood. Though most of the Fevicol ads that won accolades were in video form, this time the brand has come up with a very interesting print ad.

This creative shows images of different emotions in Bollywood Films and the also various genres of films that are made in Bollywood. The visual therefore has action, emotion, drama, horror, thriller, suspense etc. The most interesting part is that the visual is designed in the manner in which film posters were made till almost a decade back. It is a replica of those hand painted posters which have every possible colour in it.

The interesting part of this ad is the smartly written copy which connects the brand Fevicol with Bollywood. It goes 'Wonder What Holds Bollywood Scripts Together?' and the Fevicol Logo is strategically placed right below.

This is however, not the first time that Fevicol has used the Bollywood theme. Earlier too, a video ad of the brand showed a typical Bollywood scene where the 'Hero' of the film is trying to save the 'Heroine' who is hanging from a cliff. The ad was a hit and connected very well with the masses. With the above ad, Fevicol has again stepped into Bollywood theme and the campaign surely looks promising

http://www.indiafm.com/features/2006/12/29/2011/index.html